Top Insightful B2B Healthcare Marketing Statistics in 2020

by Andrew Rayel Digital Marketing strategist

Do you know, knowledge of healthcare marketing statistics is vital for your B2B healthcare marketing strategies? The stats give you an insight into consumers’ needs, behavior, movement, preferences, and many more. Healthcare marketing statistics is all about consumer healthcare stats such as several consumers using search engines to research a particular treatment, patients looking for healthcare facilities, booking online doctor’s appointment, and many other stats. All this information and statistics help you design your marketing strategies and marketing plans.

 Therefore, gain knowledge of certain prominent B2B healthcare marketing statistics of the year 2020 to check on your plans and strategies. Such stats shed some light upon the biggest challenges and opportunities about which the B2B healthcare marketers should be aware of.

 Some insightful B2B healthcare marketing stats of the year 2020

Almost 72% of the B2B medical buyers are searching for products and services through search engines, and almost 90% of them are down the purchase cycle when they decide to contact or approach a seller or service provider. Therefore you need to produce compelling and useful content for your buyers.

·       Within the first six months of contact, only 43% of B2B healthcare sales are made. The figure might be depressing, but look at the brighter side, 43% is still a good number. All you need is a strong digital marketing strategy to generate organic leads and converting them into promising buyers.

·       At least 83% of healthcare organizations are involved in content marketing. Therefore if you are not leveraging content marketing as one of the most important B2B healthcare marketing strategies, you are surely lagging behind.

·       Almost 52% of the healthcare facilities or hospitals are using at least three connected health technologies. They are spending substantially to simplify their systems and improving their technology. As a healthcare marketing professional, look over it as a great marketing opportunity.

·       Only 58% of healthcare marketers and businesses are using blogs in their digital marketing strategy despite it being one of the best and result-oriented digital marketing strategy. You need to write blogs and provide detailed knowledge to your buyers and visitors regarding your products and services.

 All the above statistics can prove to be very helpful for B2B healthcare marketing professionals if they act as per the requirements. Therefore to convert these stats into their own benefit, they need to establish B2B healthcare marketing strategies.

 Some prominent B2B healthcare marketing strategies that can improve your business’s statistics are listed hereunder:

• Rework on your email marketing

Though many experts claim that email marketing is dead, it is not true. After all, in the present times of pandemic, when everyone is at home, most of us open our emails at least twice in the day. Thus, it is advisable to work upon your email marketing strategy to reach out to maximum clients. For having a great email strategy and targeted email lists, talk to experts like AverickMedia. They can assist you throughout your email marketing process.

• Indulge in content marketing

Make sure that you position yourself as the leader in the healthcare industry. Content marketing is the best way to do so. Secondly, you can make use of the importance of personalized communication along with taking steps to invest in social media strategy to do so. Produce highly informative and appealing content to attract more visitors and generating leads.

• Put Essential Efforts Into Mobile And Local SEO

In today’s world, the mobile, as well as local searches, are highly interlinked. As per a study, 72 percent of people who opened a link in their mobile phones actually visited the store as well. Thus, you can find more clients who are browsing on their mobile phones, and it becomes essential to go for SEO on mobile phones as well.

• Make guest posting a part of your content marketing

       Online audiences love to seek information about a particular firm by reading their content rather than looking at their advertisement. This is the reason why firms wish to go for guest posting as a part of their content marketing. It assists in expanding your readership circle, helps in building links to your website, and helps in establishing your brand name as an industry leader.

• Invest strategically in your social media

 Invest in Social Media Strategy to gain more from different online platforms. In the present times, when everyone is on social media, you need to craft a strategy to lift leads from social media. Define your objectives clearly on social media, identify your audience well, create engaging content that gets popular on the social media, choose the right kind of platform to engage your audience, and monitor the activity as well.

 Design a social media healthcare marketing plan

 When everyone is on social media these days, you must have personnel who is devoted to your business Facebook pages. Make them promote your products and services, receive feedback, and reply to comments. Maybe this does not prove to be enough to engage users and turn them into buyers. You might need a more concrete social media healthcare marketing plan. If you are wondering why you should invest in a social media healthcare marketing plan, look at these statistics below.

To research their health symptoms and for diagnosis, almost 75% of Americans are using social media.

·       Nearly 80% of Internet users are searching for health information online.

·       Internet users active in social media is up to 72%.

 Aren’t these stats interesting, and motivate you to dive deep into the world of social media and explore its opportunities? Let's see how.

 A social media marketing campaign cannot be successful without a sure-shot marketing strategy. The strategy simplifies the entire process and helps generate more return on investment. Below is a step by step social media marketing strategy guide that will help you engage more audiences, generate more revenue, and identify your social goals:

•  Setting goals- the first step is to set the goal. It means figuring out what you want from the social media marketing campaign. Your goals can be to generate more leads or earn more revenue. Whatever it is, you need to be clear about it. Your goals will help us design a successful marketing strategy.
• Research your target audience- we will search for your target audience as social media is a large platform with millions of users logging in every day. Therefore we shall build strategies to research only for your target customers who will be more interested in your brand.
• Analyze your competition- it is always necessary to know what your competitors are up to. Looking at your competitor’s strategy will help you set the direction for your own strategy. The idea here is not to copy their ideas but to determine what is working for them and what can work for you.
• Create engaging content- our strategy will include creating highly engaging content to attract more customers that will be fruitful for your campaign and your business. Our strategies will help develop leads into customers.
• Live chat with customers- finally, it's important to assess what is working for your campaign and what is not and means to improve it. You can live chat with your customers and give them an insight into your products and services and make them aware of the same. Also, you can give them live feedback and solutions to their queries.

 

Wrapping up

 B2B healthcare marketing statistics in the year 2020 display a changing trend. Many new marketing trends can be seen emerging in the market, while some trends are proving to be worthless. You need to have knowledge about these changing trends and design a strategy that proves to be fruitful.

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Created on Jul 22nd 2020 01:39. Viewed 405 times.

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