Top High Quality 2020 Packaging Design Trends in USA
by Dillon Patterson Article PublisherThe packaging's the most
critical aspect of a successfully selling product. Products that sell have uniqueness
to them. The packaging is so vital for a product that many businesses exert
more effort and pour more money than they spend on the product itself. Sounds
crazy, right? But it is a fact. The market research taken place in different
worldwide business and marketing institutions suggest that packaging design is
so essential that it can make a difference between a hit and a flop product
even if you put the same thing inside the two packaging. One product packaging
that looks good sells well and the other one that is simple is bound to fail.
The packaging of a
product attracts people and helps them in the buy decision, and it is not the
only thing that it does. The boxes design conveys your brand message to your
audience. Builds your brand image and makes your product distinguished from the
rest of the crowd. Such as packaging custom boxes, is responsible for the
safety and the security of your product until it reaches your customers.
Due to these facts, the
packaging should be of a caliber. It should give a glimpse to the consumer of
what is inside. As we proceed in the New Year i.e., 2020 and onwards, we see
different design custom printed boxes
trends that distinguish the products from each other.
A
story Telling Package
Storytelling is an art
that dates back thousands of years throughout the primitive and prehistoric
civilizations. The storytelling was an art, now it is becoming more of a
science. On the same note, storytelling can turn boring stuff into something
exciting. The same thing is right for packaging. If you are a designer, you
cannot rule out this factor that the storytelling can transform your packing
into something unique and exciting for your market audience.
You may have heard that
the unboxing experience of packaging should be conveyed well and adds up to
your brand image. As a package designer, you can leverage your
artistic skills, and the conscious scientific knowhow of storytelling to
transform the unboxing experience is something truly unique and exciting after
the product has been purchased. They are resulting in high yields in sales and
fewer return backs. Making the customer happy is the whole theme of
storytelling. The story you tell should be highly targeted and demographically
precise.
Vintage
Packaging
Vintage custom boxes packaging
refers to the packaging that products had during the early and mid-times of the
industrial revolution. Unique fonts were used that are particularly peculiar
compared to this modern age text, yet the products may be the same as the
products of this day to a great extent.
The vintage fonts and the
rest of the packaging carry a certain nostalgia that brews up an emotional
response to buy the product. If you consider the movies made about the history
of America, this includes western cowboy movies. Such a movie based theme can
build the brand culture of this genre of custom box packaging design.
Minimalistic
Packaging Designs
You may have heard the
phrase "less is more!" It also has excellent applications on the
packaging design. When you have extravagantly used packaging and cluttered the
packaging with unnecessary information with designing features that are not
useful, it is usually a turn off for the customer. Marketing experts and
packaging designers have come to realize the importance of minimalism in
packaging design.
You can be stylish and
convey and reap all the benefits of an innovative and truly promising custom box packaging when you adopt minimalism
for your designs. It is more often very eye-catching when it is seen on
counters and shelves a product packaging with revealing salient features of the
product.
Minimalist custom boxes packaging
can also save your packaging cost. So the money usually not the issue allowing
you to fully concentrate on the design for the packaging of the product.
Metamorphoses
Packaging
Metamorphosis is a
sophisticated term used for "transformation." The transformation or
metamorphosis is at the heart of everything that exists. All the life on the
planet dies and becomes the part of the soil and revives again in a different
form such as when a person dies, he is burnt, buried, or whatever end is
deemed, he becomes the part of the soil first. Then plants grow on the ground
of his remains. The herbivore animals eat those plants and believe it or not
the components of that deceased person become the body part of those animals.
The same metamorphoses
play an essential role in the packaging industry also. You can combine the
images and shape of your product packagings with this universal phenomenon. The
birds may be depicted as turning into plants, and animals can be seen turning
into plants. As an example, if you are thinking of packaging pet food for
birds, you may display a half-human and half-bird image on your packaging. It
is a compelling concept that instantly grabs attention. And once you have the
attenuation of the audience selling a product can be a breeze.
Maximal
Packaging
As you might have
guessed, it is the opposite of minimalism. Indeed, minimalist packaging works
best with food products like jams and jellies, but no one should stop you from
experimentation. The maximal or bulky packaging can be a hit for hard and
robust beverages like drinks that are heavy in alcohol like Whiskies and Vodka.
You can saturate the information on the labels with massive and graphically
flamboyant depictions of your brand characteristics.
The look and feel of a
maximal custom
boxes packaging
are very luxurious and graphically rich, and it is a trend that can be placed
on cigarette and cigar boxes also. It becomes genuinely appealing for people
who are chain smokers.
At the same time, if you
design a product with vintage packaging, it can be highly effective in
marketing the product with the ads revolving around themes centered on the
olden days in the United States like the old Wild West.
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Created on Mar 6th 2020 13:01. Viewed 511 times.