Top Digital Marketing Trends In 2017

by Anup Prasad Digital Technology Institute

Digital Marketing is a continuously evolving field, having more and more people getting into it literally every minute. Not just that, be it the methods or the tactics that the firms use, they too are constantly increasing and getting better. These all things lead to changing trends in the digital marketing world, here is a list of 5 such trends that would be there in 2017. Have a look:

Increase In Growth Factor

The use of social media channels is increasing and will obviously continue to grow and so will the use of viral-making techniques, which will go hand in hand with the increasing usage of organic ads, that will be done with the growing better knowledge of SEO, SEM etc., all this could lead to an increase in growth hacking in internet marketing.

Conversion Rate Value

This year, the companies indulged in digital marketing would be ranked with respect to the conversion rate of theirs. Which would assist the customers to make better decisions about ‘in which online marketing company should they invest?’ Getting a good look at the companies’ track record in conversion rates would do this.

Dedicated Mobile Apps’ Usage Will Increase

People in today’s world love to use the Internet on their mobiles, be it for entertainment or work, usage of mobile phones for day to day tasks has increased and now, whatever brands’ websites they used to visit earlier, they’d be provided with their apps now, and some have already done so, this would increase the App usage of the customers.

Mobiles To Dominate Desktops

Believe it or not, but the era of desktops is fading away. Be it due to coming in of the I-pads or notebooks or our very dear mobile phones, but there is a significant decrease in the usage of desktops for these activities this year and it will continue to be so, as the increased usage of mobiles with internet facility and people opting to those mediums have also increased. They are also being used to generate traffic and for more complex activities.

Social Media Handles To Get More Advertisements

This is a trend that is no secret from anyone as the usage of Social Media handles has increased to a great extent. Just Facebook has recorded over 1.8 billion users every month, which in itself is a great number. There are many more social media handles like this, like Instagram or Snapchat or Twitter which also prove to be great advertising platforms for the masses.

To know more about more Digital Marketing topic and learn about this field, enroll in Digital Technology Institute, New Delhi.