Top Digital Marketing Trends for 2021

by Hitesh Joshi Digital Marketer
2020 has been an amazing year in many ways, to say the least. The covid-19 pandemic has changed every aspect of our lives. From how we act socially, to how we work, and how businesses operate all over the world. Moving to a digital environment has become the only viable alternative to stay on the map for many businesses, and this has greatly impacted digital marketing strategies.
The budget for, at least the first part of 2021 is not all that many. More and more companies will have to move online and help to continue working remotely. This “new normal” makes digital marketing the lifesaver for businesses to stay afloat, get new customers, maintain current ones and generate revenue.

Here are the top digital marketing trends for 2021:
While lockdowns, customers probably received tons of retargeting ads showing them offers and deals on goods they showed interest in based on their browsing history. But what of new products? What about those specific articles they don’t get the opportunity to discover anymore? Additionally, what about those users who never allow cookies?

Personalized ads use cookies to track user behavior, and based on that, it’s possible to target users. They are great for e-commerce stores that have an existing conversation aware of their results. However, the targeted advertisement includes shoppers in a constant loop of products they already know they like and have already apparently bought.

With non-personalized ads (NPAs) you have the chance of building brand awareness amongst users that didn´t know your business. You can give new audiences showing clients products they weren’t conscious of before, but that could still interest them, thus expanding your potential customer base. Additionally, you will have the possibility to reach users who block cookies.

Usually, non-personalized ads have lower growth rates. But in this era of lockdowns when the digital ad file is larger than ever, you might want to allocate some budget on them to test.  In 2021 it will be more important to keep testing and including different types of operations and channels. As a digital marketer it is important to keep trying new (and old) alternatives, measure their profitability and find a sweet tension between both.

Optimizing social media shopping in 2021
In 2018, the normal time spent on social media in a day by a man was 142 minutes, which rose to about two and a half hours in 2019, followed by 3 hours in 2020. This is bound to grow as more than 3 billion people are supposed to reach social media sites by 2021.

That suggests businesses have higher opportunities to make a sale if their product is possible on social media platforms. That’s where the users are, and shoppable posts make the method so much more comfortable for them. Promoting discovery, personalization, payment, and delivery is so great for users. Labels need their goods to be where the users are. Just having a Shopify, Woocommerce or Prestashop online store is not sufficient anymore.

Building a store with social media is free and easy. Brands can choose what products they want to showcase, personalize their listings with photos, different colors, and fonts. Facebook Shops even covers the Catalog feature where you can group products in different categories making it easier for consumers to browse the store.

New features even make it feasible to showcase results during live streamings for viewers to purchase directly on Instagram, and for companies to connect and keep track of their loyalty programs on the app.

Interactive content in 2021

With users using more time perusing the internet every day, it’s great to offer them a worthwhile experience. You want to join with clients, and the way to do it is with interactive content. It doesn’t help combat, it receives.
Content marketing has continued a course in the digital world for a while. But, for 2021 digital trends, are deemed more of a best practice. Providing interactive content is a trend that moves along personalization.
  1. Some of the most popular interactive content ideas are:
  2. Quizzes
  3. Polls
  4. Surveys
  5. Contests
  6. Giveaways
  7. Interactive videos
  8. Calculator widgets
  9. Games

Including one, or a mix of these procedures can do miracles for your business. On top of enriching users’ contact with your brand, you’ll increase the chance they spend on your site engaging with your content.

Sharp local SEO in 2021
Small company owners must understand that it’s extremely important to keep their digital behavior active on SERP (Search Engine Result Pages). If you own a property, you are informed that most of your customers are formed mainly on a local level. The most important thing you can do is to assure that your property views on “near me” Google seeks.

Google constantly renews its local SEO algorithm and you should renew your local business news as well. Tools such as Google My Business offer very valuable information for consumers, but it’s up to you as a local business owner to keep it up to date for them.

Claim your business assets and get verified by Google. Then you can provide information about your business such as crack hours (that are constantly changing due to Covid restrictions), geographic location, and services.

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About Hitesh Joshi Committed     Digital Marketer

232 connections, 7 recommendations, 1,101 honor points.
Joined APSense since, July 16th, 2019, From Udaipur, India.

Created on Jun 21st 2021 04:45. Viewed 213 times.


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