Top Content Marketing Trends that will dominate in 2019by 7 Seas Solutions Digital marketing company in India
Content Marketing Trends in 2019
The marketing industry is moving at a rapid rate and although not one of us can stop this, the best thing we can do is adapt to the latest trends. The things that were popular in content marketing 5 years or 10 years ago now seem like ancient practice. And it’s not just the technology used that keeps evolving but also the preferences of your audience so it becomes imperative that you too need to stay updated for the best possible business outcomes. And if it seems like you’ve lost track of time, we are here to help. In this article we state some of the latest trends in content marketing to keep an eye on in 2019:
1. The Introduction of AI in Content Marketing
AI has already garnered the bigger picture and is impacting content marketing heavily. Over the next few years, AI will change the face of content marketing in more ways than one.
A lot of AI tools for content marketing exist in the market already but they are not easily available. But this changing course is bound to make a huge impact in the coming years. One of the most important ways AI will affect content marketing is with analytics and machine learning. The data that can take months to gather can be easily available within seconds with AI. So what does this mean for all the content marketers out there?
For one, it will help them make better and more efficient content development and marketing strategies. The more data you have about your customers and their preferences, the easier it is to curate content that speaks to them and gives them exactly what they want to see. Isn’t that one of the greatest content marketing trends you can think of?
What more? This data will help in building targeted and personalized content that caters to each segment and audience separately based on shopping behavior, preferences, location, needs, and many other features.
2. The Need for an Effective Content Strategy:
It will be surprising to know that as many as 63% of businesses don’t have a content strategy although it might be a terrible thing for them, it’s good news for you if you start building one that aligns with your business objective. It’s necessary to note that having an editorial calendar every few weeks or months, isn’t what a content strategy is; it includes a fully documented strategy that involves:
- Setting goals as to what you want to achieve for your business. This means any content that you produce should be able to accomplish the goal set. It could be anywhere between generating leads, website conversions, blog traffic and so on.
- Determining your key performance indicators for measuring the return on
- investment on the content marketing efforts.
- Creating personalized content by audience segmentation.
- Unique strategies for different channels.
This is one of the easiest trends in content marketing that you can begin for making sure you have actionable content, not one that feels like a shot in the dark.
3. Get your content ready for voice search
One of the trends in content marketing that is expected to reach 50% of the searches in 2020 is the voice search according to media analytics company ComScore . So what exactly is voice search? Have you asked Siri a question or given them a command? Then you’ve used voice search. It is a hands-free, convenient option when you’re engrossed in other activities such as cooking, driving or others. According to Google, the voice search makes up 20 percent of mobile queries.
Now that you know the importance of it, ensure you optimize your content for voice search by using some smart speakers or podcasts in your organization.
4. Ephemeral Content
Ephemeral Content is one of those content marketing trends that are in the form of images or videos that are only visible for a brief period. Much like stories, this type of content lies in taking advantage of the marketing strategy of the FOMO (Fear of missing out) effect and works to garner an immediate response from the user. This content not only allows in getting an immediate response from the user but also to engage with a brand on a more personal level whilst also encouraging user-generated content. Whether it’s the accessibility of taking images and manipulating them or creating a brand-related image or story, this marketing strategy allows the user the free will to act on behalf of the brand.
Chatbots and content marketing may seem poles apart but they shouldn’t be. Chatbots are gaining quite the popularity in content marketing in 2019.
So what exactly are chatbots?
You know those little boxes that just pop out of nowhere when you’re on a particular website, working on a computer program or are on an app? If there’s not a human behind those then you’re talking to a chatbot. Virtual assistants like Siri (Apple) and Alexa (Amazon) are great examples of these.
If you are aware of what your audience is looking for then chatbots are a quick and efficient way to answer any queries they may have or when it’s the other way around and you want to ask your audience what they want, chatbots can do that too. These are great to streamline human-to-human interactions and get the necessary information. So if you’ve never thought of incorporating chatbots before, it’s time to give it a whirl!
6. Testing of New Formats Like Video, Short Stories or Audio:
2019 is the year to try something new from the list of trends in content marketing stated above! If you haven’t previously started with videos or podcasts in your organization, why not start now? But remember, try these with different mediums and if they’re not working, don’t be afraid to ditch them.
If you’ve been doing long-form content, why not try shorter bits like stories on Instagram or Facebook. If you’re just focusing on short-form content like videos, why not try longer forms to get an increase in traffic, rank well and get some SEO benefits while you’re at it.
As mentioned in point number 2 though, remember to plan out a solid content marketing strategy and see where these fit in perfectly. Don’t do a video or podcast just because everyone tells you to. No one knows your brand better than you!
So go ahead have fun with different formats, see what works, what doesn’t, you’ll be surprised with what you find out and it doesn’t have to be fancy, it just has to provide value to your audience.
Remember success is not about chasing or diving head first into all the content marketing trends in 2019 and piling yourself up with stuff to do. It’s about planning out a strategy effectively and choosing ones that help you reach great new heights!
Created on Aug 7th 2019 05:50. Viewed 491 times.
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