Top 6 Ways to Increase online sales with digital marketing agency
by Pragnesh Patel Digital Marketing ConsultantAs a
business owner, it’s your main intention and what you focus the bulk of your
energy on. However, it can be a challenge—particularly when you’re so close to
your brand—to see what’s missing and to make the essential changes.
Fortunately, there’s no lack of ways you can improve your buying process and
see results in the near future.
Whether you run a product- or service-based
business, here are top 6 ways to increase online sales with digital marketing agency:
1. Have a user-friendly website that looks
excellent. This might seem obvious, but you’d be surprised how many small
business owners neglect their online presence, even if they don’t have a brick
and mortar store. They get so focused on selling they forget about the user
experience. As a result, visitors get frustrated they can’t find what they’re
looking for, wrestle with glitch pages and outdated content and go elsewhere.
Remember, many people are also going to be browsing and/or purchase from their
phones, so optimize your website accordingly.
2. Don’t exaggerate what your product can do or
oversell your services. This will only hurt your reputation in the long run and
keep you from gaining your customers’ and followers’ loyalty. You might make
initial profits, but people won’t return, will leave negative reviews and will
tell family and friends. Of course, you want to market effectively, but don’t
claim your coaching services will absolutely lead to a six-figure income or
your skincare products will make anyone look 20 years younger. Be honest and transparent while sharing the
benefits of whatever you’re selling.
3. Spend time on more time to optimize your
website. You want your business to be found in search engine, but that’s not
going to happen unless you research your competitors, choose the right keywords
(including long tail keywords) and properly optimize your website. For example,
a wedding planner will face stiff competition when creating campaigns around
“wedding planning in Vancouver”. He or she could create targeted, long tail
content around keywords related to wedding planning, such as fall flower
arrangements, unique cupcakes, elegant Bohemian wedding décor, his and her
cocktails and so on—anything to drive traffic to the site while standing out
from the competition. Hiring professional digital marketing agency will help you to improve your
online visibility.
4. Make a sense of importance. If users land on
your web site only to observe an offer from a year ago is still front and
centre, it’s disappointing and makes people wonder how much energy you put into
your business or if you’re still in business at all. If you want to improve
your buying process, it’s essential to help customers understand the value of
what you’re providing, whether it’s a limited-time offer or a seasonal sale.
5. Belive that content is king for the website.
We’ve been hearing this for a long time, and it’s still so relevant! Search
engines reward fresh and useful content. Here are some characteristics of a
user-friendly website: • Detailed, unique product descriptions • Blog articles
about interesting topics related to your product or service • A FAQ page where
you answer all your customers’ questions
6. Monitor and respond to client feedbacks
& reviews. Nearly 95% of shoppers read online reviews before making a
purchase, according to the Spiegel Research Center, 2017. I recently talked
about the importance of online reviews in How to Deal with Negative Reviews
without Harming Your Business. From Google My Business to yelp, you have the
opportunity to share your information and get customer feedback, whether it’s
negative or positive.
You
should have strategies the major platforms you know your target market is using
including Facebook, Twitter, LinkedIn and Instagram.
Don’t
neglect your audience and they won’t neglect you! It’s worth it to put the
energy into strategizing now for great results.
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Created on Mar 19th 2020 00:13. Viewed 640 times.