Top 5 Website Design Tricks To Grow Your Business Exponentially

by Chris E. Business Brand Executive

An influential website design ensures that your website serves your customers and meets the specific goals of your business. You can partner with an efficient website design services who can help you in developing a trustworthy website. But to build a straightforward and easy navigable website in a daunting task. There are several tricks through which you can convert your website visitors into customers. Let's explore the top five of them.

Create A Video Landing Page: According to a research, 78% internet users watch videos online every week. This has raised the importance of incorporating videos in a website. But you should not just embed an old YouTube video, take your website design to another level by developing a video landing page. You can either target this video to a direct call to action on a particular page of your website or you can incorporate an immersive video that autoplays on your home page. Both these tricks will enhance the UX of your website and let you gain customers' loyalty.
Use Custom Typography: Every website needs text, but you should not use the conventional basic fonts like Arial or Times New Roman. In spite of this you should use unique typography that effectively communicates your message to the users and resonate with your brand's identity. You can incorporate unique typography in your logo design or use a custom font throughout the entire design in order to grab users' attention to the significant content.
Add Animated Calls To Action: You have to explicitly tell your customers what to do with the help of calls to action. But simply instructing your users isn't enough these days. But you should add a little animation to your important actions items. You need to hire a web design agency which can help you develop your call to action in a way so that it grabs your customers' attention and provides them with a confirmation of completion of a particular action.
Incorporate Parallax Scrolling: This scrolling effect makes your website even easier for users to browse through. For example, in Tinder, you can easily consume information while making your way down the page with a single swipe. Parallax scrolling allows you to manage prioritising of the content easily and increase the chances of your users' seeing everything which is placed on the screen. This effect combats users' laziness while staying captivating and engaging.
Integrating Artificial Intelligence (AI): Most of the users want to have a more interactive experience while interacting with your website. This is why machine learning, personalization, and chatbots are becoming popular elements in website design. Personalization and machine learning make users feel special and chatbots provides them with the real time help. These elements enhance the overall experience of your users and keep them engaged.

In order to make your customers feel comfortable, safe, and at ease while interacting with your website you have to invest in creating an impressive website design. In case you need to get into details of designing contact a proficient website design company with a wealth of experience in developing remarkable designs and layouts.