Top 3 Modern Election Campaign Election Strategies

by Purvi Dalvi Writer

Running for office during the time of election is definitely challenging and requires careful planning and strategizing, months before the final elections even take place. In India, most political parties adopt the traditional method of campaigning, which involves the use of broadcast and print media to bring in the voters. These methods have been quite fruitful for a long period, but in the recent years, campaign strategists have been noticing that the traditional campaign organization is having lesser and lesser effect on citizens.

Thus, Indian political parties are now making an effort to go digital. When it comes to election campaign management a lot of strategizing is being done on how to attract the most voters through digital platforms.

In India, going digital for political parties during election campaigns is a little difficult because of the rural population of the country. But, small steps are being taken, and political campaign strategies are being developed taking inspiration from Obama’s campaign plan of 2008.

Here are 3 popular political campaign strategies that have been adopted by a number of political parties to influence voters and bring in the votes-

Maintaining a party website- When it comes to going digital, coming up with a website is a good election campaign strategy. The website should be professionally designed and create a brand to impress the voter. It is important for a political party to maintain a website as a part of their election campaign strategy because of everyone especially the urban population looks up everything on the net. Thus, a website will offer them the ideology which the party believes in, and will also introduce them to the background of the candidate. A number of Indian political parties have legitimate websites today, such as the cpim.org that belongs to the Communist Party of India, bjp.org which belongs to the Bhartiya Janta Party etc.

Becoming active on social media- The social media plays a very important role when it comes to influencing people. One of the most popular political campaign strategies is maintaining a social media presence to try to influence voters. The candidate should be active on various platforms like twitter and Facebook.

Smart campaign advertisement- When it comes to political campaign strategies, a number of parties advertise very smartly. They establish the voter demographic the candidate has attracted and use the internet and traditional forms of media to promote their candidate further.

Campaign strategies keep evolving as years go by, but effective election campaign management can help a party win the elections successfully.