Top 3 Image Strategies to Boost Engagement on Social Mediaby Jam Dwade Blogger, Web Designer, Fitness
Everybody loves images. They work in real life through posters, campaign ads, and almost anything else. On the web, using the power of images can engage your audience in different social media like Facebook, Twitter, Tumblr, and Pinterest.
Using a visual strategy to capture the eye of your audience (and making them stay for more) effectively enhances your online presence. Research has shown that when you add an image to a Facebook post, a tweet, or any other social media platform, you are likely able to increase user engagement by more than 50%.
Here are some smart image strategies you can work on to help you capture audience engagement and improve your sales generation performance:
#1: Come up with tweetable images.
Twitter is a great platform for sharing one-liners of any topic. In addition to that, you can also use tweetable images. All you need is a nice picture, a relevant caption or quote, and an offline or online image-editing tool like MS Paint or PicMonkey.com. Knowing how to use advanced graphic-editing tools like Photoshop is a great advantage.
Of course, these tweetable images are not exclusively for Twitter only. You can also use them on Pinterest and Facebook and any other social media websites. You can also spice up your tweetable images with the use of creative typography.
#2: Sneak peek images are tempting!
Bring out your fun side by using sneak peek images. Most people who linger in social media websites are there for fun and social interactions. Stand out and use an attention-grabbing sneak peek image that tells a little something about your business or yourself. It is a fun way to interact with your followers, friends, or circles.
An effective sneak peek image stirs the curiosity of your audience and makes them want to find out more. This results to user engagement which, in turn, can generate traffic and sales.
#3: Encourage your audience using call to action images.
Images are not just eye candy advertisements. Engage in your creativity and resourcefulness and use call to action images to encourage your followers and friends to like, comment, and share.
Start using smart images to add zest to social media! Partner with a good pro that offers effective social media management services. Images are a sure way to captivate your target audience on any social media platform.
Created on May 8th 2013 06:59. Viewed 250 times.