TOP 10 SEO TIPS FOR BETTER OPTIMIZATION AND TRAFFIC FOR DIGITAL MARKETING CAMPAIGNS- Part 2

6. UPDATE YOUR CONTENT AND KEEP IT UNIQUE
Keep updating your content. One of the fundamentals of content marketing is that you need to keep posting unique relevant material frequently so as to keep the audience on the website. Also updating new content will help drive new organic leads so that the SEO ranking can be maintained.

Content is what, that keeps the user engaged to your website, Article writing is one of the things that help you to boost your SEO.

7. BROKEN LINKS MUST BE IMMEDIATELY FIXED
As your site will grow, many previous links may become obsolete due to less or no engagement and can leave such links to not show the webpage when clicked on. For example, the 404 not found message. So whenever you are managing a website the broken and old links need to be updated along with posting new and updated content.
The main reason is that such errors may make the user leave your website and find some other platform to get their query answered hence hampering your user engagement.
Hence, keeping better management of the site gives a better impression to the web crawlers since they find less or no broken links lifting your SEO rankings.

8. Analyze the competition
It is quite important to analyze the engagement on other sites who are displaying similar content on the internet. Take your time and analyze how your peers are doing with their user engagement and how you can improve in order to stay ahead in the game.

9. BUILD VISIBILITY THROUGH GUEST POSTING
The whole idea of guest posting is to publish high-value posts on third party sites and getting some sort of link back to your own site through that. This linking back to your site through guest posting is a great way of getting more engagement on your site. Further, one of the most important things that need to keep in mind is you need to create guest posts while taking into
account its relevance to where you are placing it.

Furthermore, the website authority of any third-party site can also help you in numerous ways. If the links are guest posted on a very high authority site in the overall market place then it can help you build your reputation visibility, as well as provide you with very high-quality links that will help boost your SEO ranking within your peers in the market place.

10. OPTIMIZE YOUR WEBSITE TO HAVE MOBILE-FRIENDLY DISPLAY
Now one of the most important facets of digital marketing through SEO is making your webpage display to be mobile-friendly. In this age of smartphones, it is important for us to understand that 70% of the user engagement on the internet has shifted from computers to smartphones and other handheld devices. 
However many sites are not optimized in a way to be displayed on the smartphones which makes the user interface uninteresting hence making the crawler rank the webpage low in its optimization and decreases growth in traffic on the website. To get rid of this problem the website’s interface shall be designed such that it is equally engaging on smaller devices as it is on bigger devices.

CONCLUSION
In conclusion, it is important to note that emphasis on optimizing the user interface for a better experience shall be given priority instead of just focusing on keyword optimization for better ranking. In matters of guest posting, link building, and content creation the focus shall always be on quality and not the quantity since quality can bring millions of times better engagement to a
website than just an enormous quantity of content providing no value at all.

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Created on Jul 27th 2020 01:49. Viewed 283 times.

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