The real estate
industry is continuously evolving and is in need of keeping up with the latest
trends to maximize the leverage of reaching out to its target audience. The
realty sector has also ventured into digital marketing to ensure the right
reach at affordable prices.
Here is a list of
top digital marketing trends followed by the real estate industry.
1. Being mobile-friendly
is now highly concentrated towards purchase made on mobile devices when
compared to purchases performed through laptops or computers. Most businesses
are also moving towards being mobile-friendly, to increase visibility and
versatility along with saving time. Real estate also have to venture into
devising mobile-friendly tactics to stay relevant and to engage users
2. Mobile Apps
scenario where there is an app for everything and it has become mandatory to
have an app for the business to flourish, the real estate sector has also made
its presence among apps. Besides, an all-encompassing app for real estate is
sure to garner much attention.
3. Quality website content
Website is one of
the important factors that make a worthy first impression about the developer
or builder. And hence, it should contain quality content and concise
information. The website should also contain only refined pages to state
everything in a crisp manner rather than a large content.
4. Search engines
The search engines
are targeted to increase the visibility of the real estate brand among the
digital platform. Only Google was considered as a credible search engine, but
nowadays, Bing and Yahoo are also proved to have maintained a steady market
share. Incorporating all these three platforms for digital marketing ensures
5. Social media
The growth of
digital media has been tremendous over the past years and it has positioned
itself as a media platform that can address millions of people. And social
media is proving to be an effective marketing platform for real estate. Be it
LinkedIn, Twitter, Facebook, Instagram or Google+, with millions of active
users, these social media platforms are proving to be a potential market.
6. Inbound Marketing
is proving to be much effective than the traditional form of outbound
marketing. It is ensuring audience engagement through social media content like
posts, videos, photos and blogs. Leveraging these comparatively inexpensive
form of marketing approach is drawing in an extensive number of home buyers.
7. Digital Storytelling
storytelling which offers an immersive experience is garnering much attention
from realtors as a potent marketing strategy. Apart from YouTube, now many
other platforms like Facebook, Instagram, Twitter, etc. allows video sharing
which is contributing to making an informed buying decision for a home buyer.
When compared to long boring paragraphs, short engaging clips that support a
brand is proven to be much effective. And hence, realtors should use digital
storytelling to effectively communicate with the users.
is another smart digital tool that the industry has employed to access data
regarding the website and to analyse the traffic lead. This helps to assess the
visitors to the website and what they view and thus assists in targeting the
right consumers which also provides endless marketing possibilities.
9. LinkedIn for credibility
Being a virtual
professional networking platform that helps access credentials of professionals
in any industry, LinkedIn is also beneficial for real estate as it provides
information about a professional who is a developer or builder or an agent.
This ensures transparency in the process while also expanding the interface and
10. Live-streaming apps
For the real
estate industry, live-streaming apps help provide the customer with an
opportunity to get to know the property even while sitting miles away. It is
highly effective in initiating a home buying process even if the buyer couldn’t
physically make it to inspecting the house.
Heather Homes is
one of the most sought-after builders for premium flats and apartments in
Trivandrum. With more than two decades of expertise in real estate, Heather
Homes offers choicest of addresses equipped with world-class amenities and
featuring international designs across the capital city for an impeccable urban