Top 10 Data Management Platforms for Online Publishers
by Eyal Katz Head of MarketingJust like head-pipes are crucial to propelling motorcycles, DMPs push web analytics tools, social networks, and other third party services. Furthermore, they also make it possible to export data to platforms such as Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), and Ad Exchanges.
Once the data is collected, it can be organized into a series of segments (i.e. – hierarchy) as per your pre-defined business model. A large publisher network can create buckets based on the websites they own, while agencies can have separate accounts for their advertiser clients. Marketers can use DMPs to manage different brands’ data separately for added clarity.
All in all, online entities implementing Data Management Platforms get an in-depth view of their data to reach and engage their target audience efficiently.
5 KEYS TO SUCCESSFULLY IMPLEMENT A DATA MANAGEMENT PLATFORM
1 – Easy Deployment and Maintenance
2 – Compatibility and Seamless Integration
3 – User Privacy and Compliance
4 – Audience Segmentation
5 – Visibility and Actionability
TOP 10 DATA MANAGEMENT PLATFORMS FOR ONLINE PUBLISHERS
1 – Oracle BlueKai
Strengths: Solid Performance, Smooth UI Weaknesses: Iffy Customer Support
2 – Adobe
Strengths: Easy Integration, Rich Insights Weaknesses: Complex Installation
3 – Lotame
Strengths: Strong Customer Support, Easy Setup Weaknesses: Unintuitive UI
4 – Simpli.fi
Strengths: Solid performance, Support Weaknesses: Inadequate Integration
5 – Salesforce DMP
Strengths: Deep Integration, Industry Leading Support Weaknesses: UI Issues
6 – Synthio
Strengths: Good Visibility, Useful Insights Weaknesses: Performance Problems
7 – ClicData
Strengths: Solid Efficiency, User-Friendly Weaknesses: Low Actionability
8 – MediaMath (TerminalOne OS)
Strengths: Strong Support, Good Integration Weaknesses: Few In-App Options
9 – Mapp
Strengths: Customization, Good Support Weaknesses: 3rd Party Integration
10 – The Trade Desk
Strengths: High Functionality, Active Support Weaknesses: Complex Platform
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Created on Jun 18th 2018 05:40. Viewed 472 times.