Top 10 Content Marketing Tactics for the Holidays EVER (until next year)

Holidays are the best time of year for talking about content marketing, right?! Well, it may not be the funnest thing you do but have a content marketing strategy for the holidays is necessary if you don’t want to come back from your no internet access, leave the phone at home, chill out on a beach chair in the Caribbean, Corona commercial style Xmas vacation to a lot of angry faces, an exploding inbox, and a dent in your ROI. So here are 5 tips for your holidays content marketing that will make your vacation an actual vacation.

1. Do the Content Marketing Version of Wearing Your Ugly Holiday Sweater

The ugly holiday sweater might be the greatest form of “me marketing” ever invented. Thanks to some comedy writer’s colorblind, knitting grandma, with no design sense – but a heart of gold.

2. Plan or Crash the Sleigh

There isn’t room here for a thesis on project management. So we’ll limit the scope to the following minimum standard:

Make a note of everything you plan to do,

Assign responsibility and give each deliverable a deadline,

Check and recheck status to make sure you’re on track.

3. Schedule Some of It

4. Consolidate your marketing efforts

During the holidays, you are going to be up against completely oversaturated marketing. It’s going to be harder and more expensive to break through the noise. And, let’s face it, there are also going to be teams doing some brilliant marketing as well.

5. Keep it local

Did you check out the meme above? Guess what?! The big difference between mobile and desktop usage is not that one is not mobility. Nope. The big difference is in the way these devices are used.

77% of mobile searches are performed from home or work and are focused on local products or services.

6. Tis the season for added value

This might drive an MBA brain into some form of holiday seizure. But the reality is that sometimes we have to pause the business only focus.

Is there any better time of the year to actually commit to a little no strings attached goodwill?

7. Star In Your Own Holiday Movie

the cool part is that if you can hold a camera steady, you can hire online freelancers to put it together for you with a limited budget.

You won’t be getting an invitation to the Golden Globes, but you might be getting new leads or sales. And that’s the point, isn’t it?

8. Dunk Candy Canes in Your Hot Cocoa – AKA Experiment!

throw on the early adopter hat and see how it fits. Seeing as we’ve asked you to get personal and explore video, why not do both via apps like Snapchat, Meerkat, or Periscope?

9. Share Your 1-Item Wishlist

You need to have a conversion goal in mind. If you’re raising your hand to point out we said sometimes it’s about goodwill, you’re a smarty pants.

But goodwill still has an objective too. You’re asking them to believe in your sincerity, accept your message, and begin to trust you.

10. Everyone Wants a Gift

It’s a gift. It’s a lead generation tool. Call it what you want, people like getting presents. And they are especially primed to want to get gifts during the holidays.

Indulge their expectations.