TOOLS TO COMPLEMENT YOUR SOCIAL MEDIA MARKETING EFFORTS

by Istrategy z. Digital Marketing Services

With 2.80 billion global social media users in 2018, there are few tools as powerful as social media when marketing your business, search engine marketing came in trend. And while using social media platforms for marketing purposes it helped your business to the next level, there are some additional tools that can be used along with social media to further improve your customers’ experience.Have a look at these social media tools that can help you ace the social media marketing game.Read below to know more.

Responsive Website Design

In today’s world, where nearly 80% of all social media time is spent on a mobile device, having a website that is responsive is a must. It’s also important to note that more than half of all Google searches are performed using a mobile device. Thus, websites need to look nice on all device types and the boost in the search engine marketing techniques.

If you’re creating a site using a pre-built theme, it’s wise to make sure the template has been designed to display properly on all devices, so the transition for those coming from social media platforms is seamless. The last thing you want as a business owner is for users to be turned off, because they can’t navigate your website on their device after clicking a link on your brand’s social media profile.

Signup Forms

Custom signup forms are a great way to build your email list, and when combined with social media, they can significantly increase conversion rates. However, manually integrating and linking to signup forms can be difficult, as there are some technical aspects to consider. This may not be an issue if you have a fully-staffed web development and a social media marketing team, but this is a luxury some businesses do not have.

Customer shoutouts can go a long way in keeping users engaged and convincing them to sign up for your email list.

Graphics Creation

With photos averaging a 35% boost in retweets, it’s no secret that graphic design is important when using social media marketing. And while hiring a professional graphic designer can be an expensive endeavor, it’s not always necessary, especially if your business doesn’t rely heavily on graphics. Instead, you may want to consider using one of the many simplified graphic creation tools that are available online and let your profile shine.

Post Scheduling

One of the most important aspects of social media marketing is ensuring that each post is scheduled to appear on a feed at the correct time. After all, you don’t want to release a bunch of posts at the same time, overwhelming users and causing them to disregard much of the information.If your business has staff members dedicated to managing posting schedules, this may not be a problem. But for many businesses, it’s more effective to rely on a scheduling tool. If you’re in the latter category, use tools like Buffer to keep track of your posts and ace the techniques of social media marketing.
Reporting

Keeping track of your social media user statistics is extremely important, as it can indicate whether your social media marketing efforts are paying off. Plus, reviewing crucial statistics such as fluctuations in user levels and conversion rates helps businesses better determine what changes may be needed to increase engagement. In addition, knowing the various statistics about your social media marketing efforts will allow you to put goals in place.

Having set goals can give employees a better picture of the overall changes needed for your business to have growth on social media. There are literally dozens of different reporting tools available online. Some are free, and some charge fees, but either can be well worth it. If you’re looking to track your social media stats, such as hashtags, you may want to check out a site like Keyhole, which will give you added insight into your social media marketing efforts.

Words of Conclusion!

As internet technologies have become more interesting, the need for interaction with users has increased, and social media platforms andare the perfect place for this engagement to occur. If you’re using social media marketing on purposes, you should consider using additional tools to help grow your audience and revenues.

Implement tools or themes that help with responsive website design to give users a seamless transition from social media. And consider incorporating signup forms and well-designed graphics into your posts to capture more followers.Take advantage of the freely, easily available platform where the world is connected at one point. Don't miss out the opportunity- Go conquer it !