Tips to Measure Affiliate Marketing Program Benefits

by Kanika Ahuja Digital Marketer

1. Study Your Competition and Lay out Your Unique Selling Proposition:

If you want to reap up all the above affiliate marketing program benefits, you need to start by analyzing your own strengths and weaknesses against your competitors and coming up with a better offer. If you cannot offer a higher commission, at least beat their cookie life, creative’s, activation incentives, etc.

2. Choose Your Affiliate Tracking Software Carefully:

We’ve covered this topic on numerous occasions before, so we will not get into further details. Since you are barely starting and you need to keep costs low, joining an affiliate network could be more beneficial than managing your program in-house. Of course, the final decision regarding the affiliate tracking software to use is yours, and it should take into account the specifics of your business. Learn at Institute for Digital Marketing Course Delhi.

3. Create a Solid Program Agreement and Enforce It:

Through your affiliate marketing program, you’re basically contracting publishers to drive certain actions. It is your duty to clearly define the types of actions you want driven, how you (do not) want them driven, and how you will be rewarding them.

You do not want to leave aspects like use of your trademark to chance. Also, you should not assume that just because you prohibit certain activities your affiliates will not engage in them. Lay out a solid affiliate program agreement, monitor compliance with it, and punish violations.

4. Prepare Your Affiliate Program’s Launch:

Once you decide to start an affiliate program, you want it up and running as soon as possible. However, take some time to sort out all details before the actual launch. Sure, you can deal with potential issues as they appear. However, it is better to avoid them if you can, as they could end up costing you valuable affiliates. This checklist may help.

5. Market Your Affiliate Program:

Just like you need to market your products and services in order to drive sales, you need to market your program in order to draw affiliates. Our affiliate program marketing guide should teach you everything you need to know and do in order to bring your program into the spotlight.