Tips to increase the rank of the website

If you want to present your business to the mass audience, to have to rank higher on the search engine results pages. Search Engine Optimization or SEO is the most effective technic to rank up your website. Studies say that results on the first page of a search have 3 times more chances to be clicked than the second page. However, mass people will not move to the second page at all.

So, to reach potential customers, increasing website ranking is the only way.  Now, the question is how can we improve our ranking? What tactics should we use to come up to the first page of google results?

Well, there are many ways to increase the website ranking, I am here with the top 8 tips you must follow to rank up your website.

If you have not optimized these ranking factors in your website, start it from today. Though you can also optimize your website for search engines by yourself. But the results will not be more satisfactory and effective. To get more effective results consult one of the best digital marketing companies. Cannycloud technologies are one of the best digital marketing in Bhubaneswar which provides the best SEO services and is committed to rank up on google and other search engine results pages. 

Check it out. 

1. Improve your page speed

The page loading speed has a great impact on website ranking.  If your website is very heavy and takes more time to load, it will lose the interest of the audience. As per the research, if the page loading speed of a website is more than 3 seconds, the Audience abandons that site and what is more horrible is that they will never return to that site again. This negative response of the traffic is recognized by google and it degrades your website ranking. It will increase your bounce rate and reduce website engagement.

Thus for a higher ranking on google page speed is one of the most important factors. If your website has a good loading speed, it will gain more traffic and popularity and hence higher ranking on the search results page.

2. Produce good quality content

How often do you update your content.?

To get placed on the top of the search result, your website content should be relevant, refreshed, and informative.  You have to give reason to the visitors to return to your website again and again. And this will be done only by giving informative and interesting content. A highly informative and trustworthy content has more power to jump up on the ranking.

3.Produce highly optimize image

As we know pictures speak more than words, Adding relevant and informative images to your website results in more user friendly. But whenever you add images or any graphs to your website, keep in mind some tips. Try to fully optimize the images to get a higher rank on search engine results. Images should be added in good format and size which is well suited to the website.

Huge images can increase the loading time of a website, which poorly affects ranking. You can also use keywords as the image name. It will improve the quality of your website.

4. Add more than text

The word you write on your website is not the only content you should rely on. Make your website more informative and user friendly by adding relevant images, slide shows, audios, and videos. 

People prefer to watch or listen to something than to read. So, it will increase the user engagement and popularity of your website and thus increase the website ranking. 

5. Add a proper Header tag in your content

A website should be properly optimized by adding header tags. If you simply add the content in paragraphs it will be boring and bulky. The header helps to break the content and highlight the purpose of the content.  It helps to organize the contents of a website and makes it easy to read the contents. 

6. Use outbound links

A backlink is one of the most effective organic ways to increase website ranking. Link your website to authoritative and trustworthy websites, add trust to your website, and increase its authority. Make sure to make outbound links with a short description of your website. More authority means a high ranking on google. If you want your more outbound like to your website contact Cannycloud technologies which is the Best Digital Marketing Company in Bhubaneswar. 

7. Optimize your website for mobile phones

As we are heading towards the mobile-first world. It is very important to make your website mobile-friendly. About 70 % of people depend on mobile phones for accessing the internet. So if you want to gain more traffic and leads, we have your website optimized for mobile. Otherwise, it will degrade your ranking on google. 

8. Use Social Media

Gone the days when making a website used to be enough for a business. The popularity of social media has increased more than double. So, to sustain in this competitive world, make your presence on different social media platforms. It is a faster and more efficient way to reach potential customers and increase your ranking on search engine results pages. 

Along with these 8 tips, there are many other ways to rank up your websites which include optimized URLs, click-worthy descriptions and titles, relevant keywords, etc.