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Tips To Improve Your Fashion Brands Email Marketing Campaigns

by Natalie W. Freelance Writer and Researcher

Many people believe that email marketing campaigns are outdated, however, when they are done properly they are a very important and valuable part of your overall digital marketing strategy. If you aren’t currently seeing the results you’re looking for and want a few hints and tips to point you in the right direction when it comes to fashion brands specifically, keep on reading! 


Send Emails At The Right Time

The first tip we have is to make sure you are sending emails at the right time. This will depend on your sector specifically, however, many people agree that either the morning between 9am and 11am or the evening around 7pm-9pm are the best times to catch people when they are most likely to open and read the email. 


You also need to consider the time of the month too. For example, any deals or discounts would probably be sent around payday, whereas more information-based emails (lifestyle tips, links to blog posts etc) would be better placed when people are less likely to be actually making a purchase, but your brand will still be in their mind. 


This may take some trial and error, but considering your timing is a really important part of a successful email marketing campaign. 


Incorporate Your Branding

Next up, it is essential that you incorporate your branding into your email marketing campaigns. Most companies are getting really creative with their email designs, so if they open your email to find something really blank, they are going to be put off considering how exciting other emails are. So, work with a design agency to get a great template for your email marketing that you can work from each time and your click through rate is likely to increase significantly. 


Make Them Mobile Friendly

One of the best tips we can give you when it comes to your email marketing is to make sure that all of your emails are mobile-friendly. For ecommerce websites, the majority of users will go to the website on their mobile and will also be accessing their emails on their mobile, so prioritising this format is absolutely key to success. Make sure that the user can see the main highlights of the email in the first screen without having to scroll, whether this is an eye-catching title or a big bold introduction to the deal the email is about. 


You should also include a link to the page you are mainly discussing high up in a call to action, so they know what they are meant to do with the email. This could be “Shop Our Wedding Guest Dresses” in an email about the best summer wedding guest outfits, for example. Capture their attention and make the email look fantastic on mobile and you’ll be increasing your chances of encouraging the user to come through to the website. 


Make Your Subject Line Compelling

Much like with making the first screen of your email as compelling as possible, you need to do the same with the subject line. This is what is going to encourage a user to click through to read the email, and as people receive so many each day, you need to make yours stand out. Use something intriguing that will really encourage them to read more, whether this is a snippet of the deal you are offering, a compelling statistic or something very timely that will draw them in. This can make the world of difference when it comes to the success of your email marketing campaign.



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About Natalie W. Innovator   Freelance Writer and Researcher

1 connections, 0 recommendations, 64 honor points.
Joined APSense since, June 13th, 2018, From Manchester, United Kingdom.

Created on Jul 22nd 2022 06:48. Viewed 167 times.

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