Tips to Help Increase Website Loading Speed in Digital Marketing

by Joy Gomez Founder at Field Promax
Website Speed Optimization is always an important job that a Marketer cares about to optimize the user experience and improve rankings on the Google search results page, as well as other aspects in Digital Marketing. Is your website experiencing slow loading? Severe customer loss? Then the following 10 tips on how to increase website speed are for you!

Apply AMP and PWA to optimize your website

This is one of the ways to increase the speed of outstanding websites that Professional Web Development Companies often apply. To help you better understand the two terms above, the next content will explain in detail the two terms above.

  1. AMP (Accelerated Mobile Pages) Accelerated Mobile Pages is an open-source initiative to optimize your website to load quickly and look good on mobile devices, even when the network is slow.

  2. PWA (Progressive Web App) is a combination of the best of web and application, helping users to download or download quickly even when the network connection is unstable. In addition, the PWA supports related push notifications.

Integrating AMP and PWA for websites makes web pages load faster which means it can potentially improve usability and keep users on the page longer to engage with your content. Thereby, helping to improve lower Bounce rates, promote an effective marketing process, and improve Website Rankings on mobile search. 

Optimize website by enabling compression mode

To speed up your website by 1.5 times, you need to enable image compression, CSS compression, JS compression, HTML compression. To make it easy to understand, image compression is simply a way of reducing the image size, reducing color, which will help the visitor's load process faster despite the poor image quality.

One thing to note is that businesses should limit uploading as few images to the page as possible because large image sizes will make your website work slowly and lead to a situation where visitors find it difficult to be patient. Stay with your website in the current 4.0 technology situation.

In addition, using the CSS compression tool - seo software to help speed up the website by simply compressing the CSS file. Although the CSS compression process is simple, it helps to reduce the website size and the web operation process is also happening more smoothly and quickly.

In case your website loads very slowly, the cause may be because it contains too much Javascript and CSS. Because each HTML document contains separate Scripts and CSS, it is downloaded each time the HTML file is called, causing the cache to quickly fill up and increase the HTML file size. So to solve the above problem, optimize your website by making them smaller.

Some tools and websites help you to optimize image size simply and quickly such as Web Resizer, GIF Bot, Smush It, Dynamic Drive Image Optimizer, JPEG Cleaner, TinyPNG,...

Using Caching Plugin

Caching plugins reduces server load and increases site speed. Therefore, it is necessary to cache the pages as HTML files and accelerate the page down to the browser. Some popular and free plugins you can use are WP - Supercache, Quick Cache, or W3 - Total Cache.

Therefore, to increase the website speed 1.5 times, businesses need to pay attention to using Caching Plugin to reduce website overload and create convenience for website visitors.

There are many paid plugins so if you want to buy 1 plugin at a discounted price, you can refer to discounts for plugins to save more for your Digital Marketing campaign. You can easily find many promotions at websites that specialize in providing Discount and Coupon Codes, deals.

Reduce server response time

Server response time is the amount of time from when a browser sends a request to the server until it receives a response back.

Fast or slow response time depends on different factors. If your goal is that the response time from the server should be less than 200 ms (milliseconds), then you should upgrade your hosting, because too weak hosting is the main cause of slow server response.

Besides, you can use the Yslow tool to assess website speed and get tips on how to improve performance. Or Google's PageSpeed ​​Insight to learn more about actual website load speed performance.

Limit plugins to optimize your website

Websites with too many plugins installed will slow down your website, encounter many security problems and problems that are difficult to handle. Therefore, businesses need to pay close attention to this issue to make the correct decision to remove all unnecessary plugins that slow down the website's page load speed.

Besides, when you use many Plugins, it will cause the website to be vulnerable to security risks. Please be aware and should only keep the plugins that are really necessary and safe. Should find alternative solutions or use a better-optimized plugin that does not affect website loading speed.

Minimize resources

In fact, for businesses, "resources" are the core of the business. However, do not overuse that problem and download too much information, unnecessary and redundant information will affect the operation process and waste time and costs that make your website. works slower. 

Therefore, you should consider researching businesses and markets to download enough information to create good effects for businesses and be useful to visitors.

Website optimization using CDN (Content Delivery Network)

A CDN works by hosting a website's files on a large network of servers worldwide.

For example, when a user visits your website from another country, they are downloading files from the server closest to them. Because the bandwidth is spread across so many different servers, it reduces the request load when used on just one server, which also protects the web from DDoS attacks and increases traffic.

As such, using a CDBN to host your website's files on a network is one of the best ways to speed up your website, which can save up to 60% of your bandwidth and halve your site requests. 


The above tips will help you have more useful knowledge to improve website speed faster than ever. These are all experiences that I have gained during the process of learning about web design and optimizing websites for clients and myself. Hope you can apply to make the website faster.

Checkout the website speed for Field Promax

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About Joy Gomez Advanced   Founder at Field Promax

42 connections, 3 recommendations, 181 honor points.
Joined APSense since, March 8th, 2021, From Rochester, United States.

Created on Jul 12th 2021 23:14. Viewed 1,394 times.


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