Tips to design your Magento eCommerce store

by JONATHAN PAUL Jonathan Paul working at PHPProgrammers, a leading

Designing an online store well is the key to get success with more number of customers at the end. The design of an e-store creates the first impression on the customer. An experienced Magento developer of Sydney has talked about a few Magento store design tips here in this article.

An impressive user interface and a great user experience are the two most prime considerations of an eCommerce store. And out of so many platforms available for building these stores, Magento stands out to be the best one because of its specially designed features and functionalities. Magento is a very powerful, easy-to-manage platform that comes with almost everything an ROI-driven e-store needs to offer the best user experience. This platform offers a robust engine, which keeps the online stores running efficiently all the time.

But a poorly designed user interface and a poor navigational structure of an online store can tend to take all the customers away. The design of a store matters a lot in attracting the customers and keeping them stuck to your store for a long time or forever. Magento comes with in-built themes to make your store stand out as the best one and to help your business achieve a high rank in the SERPs, in addition to giving your customers delightful shopping experience.

An expert Magento developer of Sydney has shared a few design tips below. Let’s check them out.

The popularity of this eCommerce platform is increasing at a great speed. But do you think just having a fully functional site is enough? No. You need to design the store well first to gain maximum attention. A good online store must be simple, easy-to-navigate, responsive, and professional. So, if you want to end up with an elegant design, here are the tips and tricks that can help you achieve so.

Make it attractive and appealing:

Sketch out a plan on how you want the store to look like, what features should the UI have, the content and font style, the colors it should have, and the type of graphics, and the other details. Remember, the aesthetics of an online store is equally important as the functionalities of the store. The design of an eCommerce site speaks a lot about the business and what it is all about. From the search functionality to product cataloging, to easy and smooth addition of products to the shopping cart, and a simple checkout process, you need to consider all while creating the design on a sales-driven online store.

Customise your store properly:

Being an open-source eCommerce platform, Magento comes with unlimited options for store customisation. If you can make the best use of these customisation options of the framework, you are going to end up with a beautifully curated design. What you can simply do is choose from the paid or free Magento themes as per your business requirements. Consider your business type, and the other details to pick the right theme. Using a suitable Magento theme can help you save time apart from getting a customised layout for your store.

Always use a responsive design for your store:

With customers exploring and using your store from different devices, always make sure the site looks the same on all of them. Responsive design of an eCommerce site can bring the maximum customers to your store no matter what device or what model of a phone he or she is using. To ensure responsiveness of the store’s design, you can use Magento’s features like homepage layout options for customisation, using the pixel adjusting features, AJAX compatibility feature for the sliders, retina support, hover or quick view for the product images, etc.

Use call-to-actions:

When it is all about organising the content of the store, you need to keep your focus on the call-to-action. Including call-to-action can make the site easy-to-navigate. Actually, call-to-actions direct the customers to specific pages or products of the store. Embed the right links to the call-to-actions to ensure the customers are directed to the right pages.

So, these are the simple tips you need to remember before you start with the design of the eCommerce store. With these strategies, you can be sure of creating a customer-driven design for your webshop.

Jonathan Paul is a highly skilled Magento developer in Sydney associated with a leading company in Australia, PHPProgrammers. The author has written many useful articles on this platform and has written this one as well to help professionals create the best website designs using the most of this amazing eCommerce platform.