Topic research is something that helps Google to interpret search queries. The Hummingbird update has changed the SERPs to a great extent. This is what Danny Sullivan has explained.
‘Hummingbird is considering each word in the query as a whole. Every word is taken into account. Pages matching the meaning rank better than pages matching only a few words.
As you can see in the image below, the highlighted word ‘fix’ is not present in the query. This means that Google interprets the search intent, matching the query’s meaning.
Keyword analysis is a challenge you will face while writing SEO content for your website.
Apart from keyword analysis, taking a closer look at competitors’ practices is crucial. Consider their best practices that dominate the SERPs.
As you can see below, similarities in the query “best city bike” include:
List numbers, and adding a year to the post.
Also, Google considers identical words that may be useful to the target audience like “best urban bikes” and “best commuter bikes”.
Tools to use – On-page SEO checker