Tips on Creating a Perfect eCommerce Landing Page

by Rajat Tyagi Digital Mareketing Professional

For any business to thrive on online platforms, the landing page is the gate pass to make a great impression on visitors. You want your visitors to take action once they land on your page and not just click away. Are your content and ads captivating enough to keep people interested and look around for more information on your products?

With statistics showing that 34% of eCommerce businesses sell their products through their website and that 22% do sell through other places such Amazon and eBay, every business owner needs to create a landing page to keep customers engaged. An eCommerce business should use a landing page as a way of increasing conversions and acquiring return customers by establishing loyalty and availability. Once your visitors land on your page, you need be able to convince them that they are in the right place and that they will get what they were looking for in their search.

A landing page should act as a magnet that make customers continue to read and scroll. It’s important to note that not all clicks will equal to buying customers and that a lot needs to be done to achieve the much-needed conversion rate. A web design company may create a page good enough to drive the specific targeted traffic to your webpage, but it may not reach its full potential of making sales.

Here are tips that will help you or an Ecommerce solutions providers create a perfect landing page for your eCommerce.

Make sure the loading speed is high

Studies by KISSmetrics indicate that 40% of customers say that they will abandon a website that takes more than 3 seconds to load. It further shows that a one-second delay in page loading can result in a 7% reduction in conversions.

Remember that you are trying to create an impression on customers who land on your page. The last thing that should happen to you is for a visitor to walk away even before getting the full details of your products. To have a responsive web design India, get a webpage with a quick loading time and make sure you carry out a speed test before launching the page.

Create loyalty and trust

You need to create loyalty to your visitors. You can achieve this by demonstrating consistency in your brand. Make sure your page reflects your brand identity. Your visitors should feel they are in the right page for the product they clicked on. Your landing page should not be used to trick customers into something different. Cultivate honesty by displaying the products that initially brought them to your page.

Once visitors are on your page, do not disappoint them by creating complicated navigation paths. Get an Ecommerce website designing company to make your page clear and easy to navigate and do not be tempted to include unnecessary links.

Show Availability

Your customers need to feel that you are available. In fact, live chat on your page can work magic and help the landing page hit the benchmark of conversion. Once again ask for website redesigning services to have a chat window or widget incorporated on your page. Ensure that your landing page has contact information to make your business appear legit and tangible.

Create a Space for Reviews

Most online shoppers will look for reviews about your products and services before they decide to buy. Have your happy customers rate you and leave good messages for your potential clients to see. Positive review creates credibility and can increase the level of trust on your visitors.

Conclusion

The landing page can easily skyrocket your conversions if you follow these simple guidelines. Strive to create loyalty and trust to your potential visitors through a good brand presentation. Work on optimizing your landing page with the help of a web design company and make it user-friendly with easy navigation so that your visitors have a clear path to products and services they are seeking.