Three truths of PR professionals
by Abhinav K. Digital Marketing Expert, FreelanceIn every profession there are
certain universal truths that exist. In PR as well we have things that
will always remain a particular way despite your hate for them being so.
With that in mind, let us look at a few universal Public Relations truths.
The Job is never done:
This is one of the scariest things of PR. PR is a cycle of repeating
the same actions again and again. You first conceptualise an idea for
your client, then develop it, and start pitching it. Once it appears on
the desired media, you start optimising it. You are always pushing your
mind to think of something unique that can satisfy your clients. And
this is a routine for you, and you work every day to do the same thing
be unique and e creative. PR is all about storytelling, you need
powerful storytelling and strong connections to make Public Relations (PR) happen.
Getting along with the unknown:
A significant amount of PR that is done is reactive in nature. You need
to be prepared along with your team to deal with an unprecedented
crisis situation. You can be the best planner and gauge your PR strategy
very well, but then it does not make the PR efforts always be rosy and
good. You need to ensure that you and your clients are well prepared
with all their backup strategies, In many cases the material should be
already developed and approved so that the effect of the negative PR
becomes the least. PR Agency
Obsessed about making a good first impression: You
continuously are in an urgent need to grow your network. You might need
to know the names of every new entrant into journalism in your specific
industry. You are continuously writing introduction eMails, giving
compliments in order to make your circle bigger. Before interacting you
need to be very concerned about two things, researching the person well
and writing the mail according to the taste and preferences of the
receiver and very importantly not making any grammatical errors.
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Created on Dec 31st 1969 18:00. Viewed 0 times.