Three Epic Mistakes the Best SEO Service Can Help You Avoid

Admittedly, digital marketing is pretty much similar to playing the drums, most people believe that they can master it. 

Eventually, the novice individual cramming one’s content with the target keyword and utilize the same three key terms in all their web pages, cannibalizes the same in the process. 

No matter how much the people assume sometimes as infallible as they are, it is only human for even the very best brains in the information technology industry to make a few hare-brained errors. 

Occasionally, the wisest way to move in the forward direction can be simply taking a step in reverse and return to the SEO bare basics. 

While the algorithms of Bing and Google continue to evolve at a breath-taking pace and keep integrating the latest technologies, the strategies of an SEO professional continue to improvise as well. 

Between optimising your stuff for the desktop visitors, mobile web traffic, social media followers, and voice search, the task can appear overwhelming and impossible. 

However, no matter how much the medium may evolve, the same rules still remain valid and so does the same set of key mistakes.

Here are some of the most frequently occurring SEO mistakes that only the very best SEO service in Kolkata (or wherever you may require in the country) can help you prevent it.

IGNORING PERIODIC WEBSITE AUDITS

An audit critically analyses the overall performance of your website from the perspective of your client and also that of the search engine. A Careful examination helps you to improve your website and one can check several vital things, such as is the navigation of the website user-friendly, can the visitors easily search for the relevant information, how fast the mobile version of the website loads, et cetera. A website aids you in evaluating search engine optimisation, the checkout process, loading speed, and the quality of your content, to name a few. It is highly recommended to consult the very best SEO service company in Kolkata (or wherever you may need) to know more in this respect.

LEAVING YOUR PREVIOUS URL PATTERN IN PLACE WHEN REVAMPING A WEBSITE

One classic mistake that has a colossal impact on the SEO is when you are to remodel your website sans redirecting the web traffic from your previous URLs to the new ones. You may consider engaging the very best IT company in Kolkata (or wherever you may want) for designing a three-o-one redirect map that is to align your previous URLs to their fresh counterparts. Expect your SEO consultancy to set up redirects for the mock-up or staging environment prior to the launch of your website. If you are to alter the web address of a super-trafficked web page, Google will not be able to understand where to transport the particular searcher and you are to be devoid of that SEO traffic as a consequence. 

PUTTING CRITICAL TEXT IN THE PHOTOS IN PLACE OF YOUR WEB PAGES 

If it usually easy to make stuff look appealing in an image rather than actually hardcode the effects across your text. However, the search algorithms are to search for textual content and it will not be possible for them to interpret the text in the photos. The moral of the story is content is still the king and you are required to have text on the web pages for getting them crawled. You can hire an Indian SEO company in Kolkata (or wherever you may wish in the subcontinent) for any additional inquiries in this regard.

THE BOTTOM LINE

Employing a leading SEO to improve the search rankings of your website is one of the smartest decisions that you are to ever take in your lifetime.