This Short Course Teaches Market Research Methods To Aspiring Entrepreneurs

by PRC Agency PR

Every entrepreneur knows they need market research, but few actually know how to go about doing it. To give you clarity, IdeaPros has released an informative webinar.

“Market Research Secret Sauce” features CEO Fred Cary and business development strategist Chandler Martin. It serves as your crash course on the topic, tackling what market research is, its importance, and how you can apply it.

Learn more by visiting https://www.ideapros.com

Cary says that this learning session provides you with a tried-and-tested framework for market research that allows you to make data-driven decisions. Much of the advice given is derived from IdeaPros’ own case studies and can be applied no matter what your venture might be.

IN SEARCH OF INSIGHTS

Martin notes that the ultimate goal of market research is insight — an unexpected truth about the market that you can exploit as a business advantage.

In the webinar, she discusses how you can look at the current gaps in the market and develop solutions that address them. Another strategy that Martin highlights is reevaluating target audiences to make sure that you are not making wrong assumptions about a particular segment.

A HOLISTIC APPROACH

In addition, Martin tackles the importance of using both qualitative and quantitative research to arrive at a more nuanced strategy.

You will also get an overview of effective tactics for collecting both primary and secondary data, such as consumer interviews and published market research.

The webinar ends with a Q&A session, where participants share their most pressing questions about market research.

This course is just one of the informative videos you can find on IdeaPros’ YouTube channel, which also has sessions covering capital fundraising, marketing, strategic planning, and more.

ABOUT IDEAPROS

More than an education platform, IdeaPros is a trusted partner in launching and growing businesses. It is headed by Fred Cary, who has founded several high-growth billion-dollar ventures, three of which have become publicly listed companies. The firm has advised over 250 startups from a broad range of sectors.

Cary says: “My goal is to help you build a successful business that can make a positive difference in your sector. Whether you have an idea on the back of a napkin or you've built a 1,000-employee company, if you need help, inspiration, or direction, IdeaPros is there for you.”

No matter what your business challenges are, IdeaPros has the tools and tactics to help you conquer them. Attend a FREE webinar and see how this team can multiply your success!

You can sign up for the consultancy’s mentorship program at https://www.ideapros.com/start-now

IdeaPros 99 Wall Street, Suite 3775, New York, New York 10005, United States Website https://www.ideapros.com/ Phone +1-858-299-5828