this article is the one that gave me the most responses

by Joseph Moran business, managing consultant http://www.movie.ws/josephmoran

Websites exist for many purposes - from simple contact information through to a complete customer information, sales and management system. Setting down a clear answer to the simple question: ‘Why do I want a website?’ starts the whole process off with clarity. The answer may change as you see what is possible, but start with the answer that is right for now.
This could be a single page that tells people what you do and how to contact you. Given that the initial design is done it would seem an under-use of time not to fill it out with more detail such as at least making it an online brochure.
You might want simply to have an online brochure to which you direct enquirers through advertising, following email contact or through telephone enquiries. The huge advantage of a web-brochure is that it doesn't cost anything to print and can be updated and changed limitlessly and at little or no cost.
It can be designed so that it can be printed by the potential customer in such a way that the usual web page surrounds are left off and the customer's print copy contains just the important information and relevant images.
You might call this an ‘entry-level’ type of website with which you will start. Later, you might want to expand it to do other things.
Part of your website could be focused on selling your products and services online. Many people fall for the 'off-the-shelf' systems for e-commerce only to discover later that they have over-paid for an over-complex system that they struggle to maintain. One disillusioned client told us they would have been better off paying all the overheads for a high street shop!

Ask your self - what might a website do that would improve some aspect of your work - whether you are a business, a service, a voluntary organisation or a private individual.

Once you've done that, you can move on to the next stage - deciding what you actually do want a website to do for you.
This is one way of showing you why global domains international is such an easy business to do, and can be very profitable. It's something worth looking into

Created on Jul 15th 2012 11:46. Viewed 118 times.

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