Articles

The Youtube Fever

by Uni Square Concepts Advertising Agency

A new fad or a new trend, everyone is doing it on YouTube. It is their USP- anyone can do it. Be it an individual starting out and becoming a YouTuber, or any digital marketing agency in South Delhi promoting their product to create brand awareness. Anyone who is on any social media platform has access to YouTube without being a 'creator' or a 'user' of the site. It is becoming a strong part of new media, which many digital marketing agencies in South Delhi, Kalkaji are looking to conquer. Various businesses in South Delhi are already reaping the benefits of YouTubing. YouTube connects multiple social media marketing platforms and creates an efficient search engine optimization.


YouTube is a video sharing company, founded in 2005. The company is currently owned by Google. YouTube search engine is in sync with the Google search engine. This gives huge boosts to the search engine optimization done by a digital marketing agency or any individual. YouTube creates potential customers for businesses on a global level as it is not limited to a single language, country and demographic. It also allows for monetization on videos, if viewership is ensured by a creator through a channel. Alongside this, it tracks statistics of viewership and records all details of the demographic watching a channel's videos. This helps the creator in providing content for their viewers. The use of Youtube by various businesses or digital marketing agencies in South Delhi has given rise to social media marketing through videos. In fact, regardless of demographics, it has helped social media marketing fast pace growth all over the world. Digital marketing agencies in India use this as a powerful tool in marketing the content for its clients. Talking about digital marketing agencies in South Delhi, Kalkaji, youtube ads, and youtube marketing is well-considered while running any campaign or else. 


YouTube allows for any digital marketing agency in Kalkaji or anywhere to give demonstrations of the products. Many sponsorships are given to YouTubers, to review the products and create brand awareness. Creating viral YouTube videos is another way to ensure social media marketing, creating brand awareness and generating organic traffic on the websites, pages, and/ or other online representations of a company. Viral videos appeal to the youth market and thus, expand the demographics of potential customers. These videos are essentially short and go directly to the point. Pepsi created one such advertisement. In the video, a thirsty child stumbles upon a Cola-Cola and Pepsi dispensing machine. He is able to reach only the Coca-Cola option so, he takes out two Coca-Cola cans, stands on them and being able to reach the Pepsi option, he takes out one Pepsi can and leaves. This video sent a strong message across viewers and Pepsi had an increase in sales numbers, all through YouTube.


YouTube fever is very real in this era. Any business or digital marketing agency which has the potential to take advantage of the trend of YouTubing has the potential of having a customer base on a global level and getting a definitive rise in the business.



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About Uni Square Concepts Freshman   Advertising Agency

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Joined APSense since, March 15th, 2016, From Delhi, India.

Created on Oct 21st 2019 05:04. Viewed 180 times.

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