The World's Leading Competitive Intelligence Software for Digital Marketingby Gangadhar Kulkarni Internet Marketing Professional
SEO and SEM are the key techniques in web marketing. Every entrepreneur or businessman wants more leads to grow business exponentially so they uses various online marketing techniques to attract customers via website or blog. In which SEO, SEM and SMO are the most preferred techniques followed by web owners to grab more web traffic and leads to their business via website.
Nowadays, paid advertising, Social Media Marketing are the best ways for online promotion. Besides it to maintain these activities there are numerous Search Engine Marketing and SEO tools available. In between, SEMrush is most acceptable and useful SEO tool by web owners to manage their website's online performance.
In this article Seogdk reviewed SEMrush SEO tool with its features, usability and step by step explanation about how it helpful in your online business. So let's start with overview of SEMrush:
1. Overview of SEMrush Tool
SEMrush is a free and paid search engine marketing tool, helps in offering you important metrics about your competitors. It works like a spy for your website competitors introduced by the maker of SEOQuake, a admired SEO addon for Mozilla Firefox. It gives you lot of data about any website on the internet that has been around for a specific amount of time.
SEMrush is a leading browser based SEM and SEO tool, that every serious internet marketer and blogger should have in their SEO tool arsenal. By using SEMrush you can find high CPC and long-tail keywords and also find what keywords your competitors are being ranked for. You could even conduct website audit, track your rankings over time and will also be able to identify what improvements you could make to improve the visibility of your website in search engines and thus, outperform your competitors.
2. Features of SEMrush
SEMrush is probably the most user-friendly SEM and SEO tool out there that can easily be used by beginners with little practice. Below see the key features of SEMrush as:
-Search Out Competitors Web Traffic
SEMrush is a best tool for analyzing and stealing your competitors website backlinks. Just clicking on the number of backlinks, SEMrush will show you the whole bunch of data about your competitor’s link profile. It means that if your competitors doing well on search engines rather than you because of having large number of high quality links pointing to their website as compared to your website then SEMrush helps you to extract backlinks info. It will show you how many backlinks are pointing to your competitors website and from how many unique domains and IPs.
SEMrush also gives you an idea about significant metrics of your competitors backlinks such as what percentage of those backlinks are dofollow links and nofollow links. Further you can sort out the sources to build quality backlinks for your blog as well. That is how you can find your competitors backlinks.
Steps to improve your website backlinks specified by SEMrush:
-Websites that are on .edu and .gov top-level domains have a large amount of credibility because they are very difficult to get. So if you can get the designers of those sites to link to you that gives your site more credibility as well.
-Attempt to create a balance between nofollow and dofollow links.
-Ensure how authoritative a referring domain is and where it is located.
-Verify the number of external backlinks pointing to a domain. If it is more than 100 then stay away from creating backlinks on it.
-Attempt to create unique backlinks.
-Competitor Keyword Research Tool
Nowadays, SEMrush is the best keyword research tool as compared to others. Along with SEMrush, you are going to find someone else keyword that you have never thought of. Also, you will be able to see what’s working for other people that is something we always want to try to do and SEMrush let’s do that.
You just need to enter your competitor's URL and in a couple of seconds, SEMrush will show you all of the keywords that your competitor ranks for. The amount of traffic they’re receiving and also the number of searches done for those keywords per month.
Below see the brief about key fields as:
-Keyword: Keyword by which web traffic is coming on the website.
-Pos: Position of the website for particular keywords in search engines.
-Volume: Amount of searches for the keywords in the last year on Google and Bing.
-CPC: How much amount advertisers are paying for Paid Keywords in Google Adwords.
-URL: The website displayed in search results for the given keyword.
-Traffic: The amount of organic traffic a website is receiving from the given keyword.
-Com: How many advertisers are using this keyword for their paid campaigns. Lower the number-lower will be the competition and higher the number- higher will be competition among advertisers.
-Results: Number of URLs displayed in search results for a given keyword. A lesser number here is better.
-Trend: Shows the volume of searches for this keyword over the last entire year.
-SERP source: It will give you a snap of search results for the given keyword.
-SEO Audit of Your Website
SEMrush have a great SEO audit tool which really helpful for your complete web audit. You can actually perform complete SEO Audit of your website with the help of SEMrush website audit tool. First click on Tools then choose Site Audit and configure your website. Within few minutes it’ll detect all and pull out a report on issues your website may have with crawlability, broken links and images, missing tags, coding, duplication and more. All website issues are separated into three groups depending on their severity i.e. errors, warnings, and notices.
-Punctual Customer Support
SEMrush provides prompt customer support by way of updated blogs and tutorials. They also provides personal assistance via phone call (Skype-semrush.phone) and email support. SEMrush customer support team quickly reply to your queries as well as their representatives always helps you regarding SEMrush tool use and guide you through your dashboard.
3. How SEMrush Helps You to Grow Your Online Business?
Website building is not just about writing great content and distributing it. It also involves a lot of mechanics and if you want to be one of the top results pages on Google from the millions of rival sites, you have to get technical and be good and regular at it.
SEMrush will not only make your competition analysis work lot easier, but also you can improve your organic ranking as well. It provides some great tools like keywords position tracking, entire SEO site audit, etc.
The Internet is constantly developing and if you don’t stay on top of the changes that are happening then you will only end up writing for a non-existent audience. SEMrush is a powerful tool that lets you capture, monitor and learn about these various changes in a meaningful manner without needing to waste hours and days.
4. SEMrush Plans and Pricing
SEMrush mainly provides two subscription types i.e. monthly and yearly; both types of subscriptions serves 3 popular plans as below:
The Pro plan is good for bloggers like you while Guru and Business plans suitable for large scale enterprises and digital agencies. SEMrush also serve free subscription plan on the basis of limited access, you just need to sign up on their website and gets free account that allows you to make 10 requests per day. You can upgrade your account at any time.
Seogdk readers can get free access for two weeks of PRO SEMrush account......Just Sign Up here.....!!!
From this SEMrush review we conclude that how SEMrush can help you in your online marketing efforts as well as it not only analyze competitors website but also helpful to improve your site's search engine rankings. Last but not least SEMrush is vital if you are planning to do anything serious with your blog particularly in internet marketing.
Created on Mar 23rd 2016 07:47. Viewed 1,538 times.