The rise of deliveries
by James P. Outreach & PR ExecutiveWe like to shop in Britain and shopping online has had a
huge surge in recent years. 2018 was a record year for online retail sales in
our nation, according to the Office for National Statistics (ONS). Record
proportions were noticeable for online spending as this form of purchasing
increased to 18.2% by August 2018.
But, why has there been such a rise in online shopping? Here
with Lookers, who sell the award-winning commercial vehicle, the VW
Transporter, we look at the role deliveries are having in industries.
Food industry
The UK food and grocery market is set for a huge growth by
2023, with a 14.8% increase anticipated. It’s expected that online is going to
remain as the fastest growing channel and with supermarkets currently worth
£89.1 billion, they’re predicted to grow 7.7% in the next four years, while
discount stores, such as Aldi and Lidl, are expected to have an increase in
value by 36.7%.
Online sales are set to increase by 52% by 2023 as more
established supermarkets increase their use of web analytics, so they can
improve the online experience or a shopper. While click and collect services
are one way growth will be aided, there is a great emphasis on delivery time
and cost. Nowadays, it’s possible to choose your time slot so that you can
collect your goods at a time that suits you.
Simon Wainwright, Director of Insight at IGD, said: “Growth
is increasingly being driven by recent entrants to the channel and more
delivery options. But we’re seeing more ambition from the Big Four as well,
making ordering easier, improving picking, new capacity and faster deliveries.
Analytics are also being utilised more effectively to target customers with
more personalised content. Rising customer service expectations are encouraging
the development of more rapid delivery services and other technological
responses such as unattended delivery solutions.”
Fashion industry
In 2012, people were willing to wait 5.5 days for their
outfit they’d ordered online if they were given free delivery. Fast forward to
2019 and now the expectancy has dropped by a day, meaning those who don’t offer
a quick free delivery service may find themselves falling behind their
competitors. The saturated market is
even making next-day delivery the ‘new norm’.
Online shopping is continuing to grow in the fashion sector,
with it projected that the online fashion market will be worth almost £29
billion by 2022. This means that there’ll be much more need for deliveries.
Three quarters of online fashion shoppers stated an interest in delivery
options.
Tamara Sender, Senior Fashion Analyst at Mintel, said: “As
consumers have become more accustomed to shopping for fashion online, their
expectations have been raised and retailers will have to invest more in the
online shopping experience to drive sales. Delivery is becoming a key online
battleground and the use of delivery passes and more dynamic delivery options
could increase loyalty towards a specific retailer.”
Entertainment industry
As well as food and fashion, the entertainment industry is
booming thanks to delivery services. While you can stream your favourite TV
shows on the likes of Netflix, many people still like to have a hard copy of
their favourite big-screen showing. Therefore, the likes of Amazon, who offer
same-day delivery, are giving the public a service they desire. And it’s not
just the speedy service on offer that is impressive. Amazon announced that if
you have a certain car in some locations, they’ll even deliver your parcel to
the boot of your own vehicle. This in-car delivery service allows consumers to
relax and not worry about missing a parcel — something that affects two thirds
of online shoppers.
It’s clear that the trend in online shopping, no matter what
the sector, is creating a higher demand for delivery drivers, too. Therefore,
the rise in deliveries isn’t just affecting industries, but also jobs. With
demand there must be supply, leading to opportunities for a career change too.
Could a career in deliveries be for you?
Sources
https://www.pcr-online.biz/features/uk-retail-sees-record-online-spending-in-2018
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Created on Nov 4th 2019 11:18. Viewed 291 times.