The rapid rise of China's smart phone brand

Single core to dual-core, and from dual-core to quad-core, it is learned MediaTek MT6592 eight-core processor in the fourth quarter, China's multi-core smartphone market battle still smoke. Take MediaTek starting in March 2012 release of the chip MT6575, the first use of the chip brand new domestic mobile phone brand ZOPO Mobile Phone, launched known as "China's first naked eye 3D smart phone", and that "the ultimate visual experience," the difference of brand positioning, constantly on the screen visual experience has made innovation its differentiated market positioning and average daily sales of single-store amazing, ZOPO brand quickly by the industry and media attention.

April and the launch of the first Ali Alibaba flagship ZOPO C2, a new phone system customized Ali, with handsome tough design, slim, ultra-narrow frame integration of OGS, 5-inch screen, quad-core 1080P very hyun, 5.0MP +13.0 MP cameras, high-top configuration, becoming the most cost-effective smart phone market. It is reported that, ZOPO future will deepen cooperation with Ali, Ali, launch new flagship ZOPO ZP990, screen or up to 6 inches, or will continue C2 mainstream configuration parameters, to encourage the big screen trend, in order to attract more attention to experience, the pursuit of realistic display screen Effect of the user.

July ZOPO another blockbuster launch exclusively for women's top smartphone ZOPO C3, the depth of customization Le Frog OS, its configuration Jingdong released in full compliance with the "perfect mobile data," and was friends known as the "perfect phone", ZOPO C3 listing further from the target user's gender on the smart phone market segment. If ZOPO C2 tough appearance and top with the configuration, triggering panic buying of male users, then ZOPO C3 is just half the sky it occupied the women. ZOPO small exclusive presale posture in Jingdong Mall, the new summer caused a wave of panic buying a cell phone.

Although China's smart phone market is flooded with international and local brand competition, there is still room to grow. According to Xinhua reports, only 30% of mobile users are using smart phones. Visible, leading brands such as Apple and Samsung have not set foot in the low-end market still has great potential, but also has a broad exploration of space. At the same time, mature Chinese brands on the international market is being gradually established brand altitude, in the fourth quarter of 2012, Huawei, ZTE and Lenovo have to squeeze into a "global smart phone shipments," the top five, were to become the world's third and fourth, the fifth largest smartphone brand. According to Baidu "Search Billboard" statistics, Chinese brand in the "mobile phone brands" occupies the first half of 20. China emerging local brands take strategic positioning, targeting market segments, such as THL, Meizu, ZOPO etc. are with their own advantages, grasp market trends, on behalf of the rapid rise of Chinese mobile phone brands.

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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