The Promising World of Mobile Advertising in America

America is yet again coming to the news, and this time for its obsessive and compulsive use of sma rt phones and tablets. Almost whole of the country is glued to their phones, and they are almost constantly online, chatting or sharing. So the marketing industry has developed a keen interest in mobile advertising in america. They are capitalizing the huge use of phones to advertise brands in a manner that everyone will take note of them.

What can advertising get you?

Advertisements are great way of establishing brand value. In today’s world, brand value accounts for success or failure. If people can recognize your brand and associate it quality, then they will be attracted towards it. So it is very important to advertise. There are certain criteria a good advertisement would fulfill. A poorly designed advertisement can prove to result in negative publication.

Knowing the target audience is absolutely necessary, and catering to their senses is even more essential. Only if you know the demands can you design your advertisement in such a manner that it appeals to the potential customers. Customizing the advertisement so that it fits screen sizes ranging from 3 inches to 10 inches without generalizing it is yet another great thing you can do for your ads. This is what has been done in mobile advertising in america.

Why use mobile phones?

There are certain obvious advantages of using mobile phones as a mean of marketing. The first and foremost is it’s very efficient. Efficiency here means the number of people who take note of the advertisement. In mobile phones, the chances of skipping through an advertisement completely, not reading a single syllable is rare. Advertisements are designed in such manners that even a glimpse will register the brand in your mind.

The second advantage is speed. Publishing an advertisement on the phone is very easy. There are multiple ways in which it can be done. The first is to send a sms and convey the content of the advertisement. A second option is to embed the advertisement as a part of an application. A third option is to make it an online advertisement.

The third advantage, and probably the most important, is cost effectiveness. Designing, publishing and circulating a mobile advertisement requires minimal investment. It is kind of an one time investment that requires very less upkeep and is almost self sufficient.

These obvious advantages, along with some other advantages such as ease of design and availability of skilled and experienced professionals add up to the popularity of mobile advertising. Over the years it has gained an upper hand over all other forms of digital marketing like online ads designed for PCs and Laptops or scrolling ads for televisions.

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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