The Power of Social Media Promotion

by Sudipta Majumder The new era of marketing: Digital marketing

In today’s digital age, social media is a very powerful medium. More than 2.5 billion people in the world are using various social media channels. To tap into this huge audience, companies and organizations are opening accounts on social media platforms. Businesses can use the various mediums of social media to advertise, create awareness and build audience connect. There are several digital advertising agencies in Kolkata who can help businesses to build a powerful social media campaign.

Social media promotion is a powerful tool for doing business. Facebook, Twitter, Instagram, YouTube – these are only a handful of social media channels where brands can directly engage with the consumer. LinkedIn is another social networking site which is very useful for B2B communication. Social media marketing is one of the most effective tools for brand promotion. To get the best results, it is recommended for a business to hire professional social media marketing services in Kolkata.

The advantages of social media marketing are:

Higher Reach

As of 2017, Facebook had 1.7 billion monthly active users. That is such a huge number of people. The main attraction of doing social media promotion is the huge reach of the medium. With smart phones and internet connections becoming cheaper, everyone is spending more time online. Platforms like Facebook, Twitter and Instagram have gained massive popularity. When a business is present on these social networks, it reaches a wider audience.

Increased Brand Awareness

The people who are on social media should be seen as potential customers by brands. With the help of digital advertising agencies in Kolkata, businesses should create relevant and engaging content to promote their brand on social media. If an audience likes the content on your page, it can lead to positive word of mouth. These social network profiles can be a great medium to reach new target groups. It helps in increasing brand awareness.

Better brand recall

Social media is addictive. With smart phones always on the hand, people are into a habit of opening their social media apps whenever they are free. This gives brands an opportunity to always be connected to their audience. With regular posting, brands can ensure they always stay on top of the consumer’s mind. This will ensure their product or service gets preference when the consumer makes a purchase decision.

Increased website traffic

Every reputed company must have an official website or a blog. Effective social media promotion can be a key factor in driving traffic to your website and blog. When you share interesting information from your website on social media posts, that will encourage more people to check out your website. Similarly, when blog posts are shared on social media, it is a great way to attract more readers.

Targeted Advertising

Social media is a great medium to gain new insights about your audience. All the major social networks provide analytics that have in-depth demographic information. This helps brands to know more about the location, age group, gender and other details about their consumers. Based on this information, social media marketing companies in Kolkata can create ad campaigns that target only a specific group of audience. This is helpful for business when launching a new product or service in a new region.