The Power of Social Media Marketing

by Sudipta Majumder The new era of marketing: Digital marketing

In this new world of mobile technology, digital media have emerged as the go-to promotion channel. With smartphones becoming so popular, most of the content today is being consumed via phones and tablets. A major aspect of digital media marketing is the social media. Websites like Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, Tumblr, etc. enjoy immense popularity among the consumers of today, especially the young aged audience.

From the business point of view, social media channels are a great opportunity to reach a large number of people. As per market studies, more than 2.5 billion people in the world are present on some kind of social media site. This is a huge number to people to advertise to. There are many social media marketing companies in Kolkata that provide marketing services to different companies to help them build a strong digital presence.

The advantages of social media marketing include:

Wider reach

Promoting on social media platforms can help a brand to reach a wider audience. These channels are not restricted to a specific location. A sari boutique in Kolkata can have followers based in Mumbai or even London. Social media marketing can help to increase a brand’s visibility. Facebook boasts of having 1.7 billion monthly active users. Other websites like Twitter and Instagram also have similar figures of high traffic. Social media can take a small business to newer groups of audience, thus, increasing brand awareness.  

Targeted advertising

Social networking platforms like Facebook have a lot of information about their users. With the help of such data, advertisers can build marketing campaigns that can target consumers based on location, age, interests, groups they belong to, etc. By getting the information gained from audience profiles, brands are able to create very niche marketing which target a specific group of target audience.

Brand recall

Social media channels provide complete integration for running video ads. Sites like Facebook and
Instagram have an auto-play feature which starts running the video immediately. Video ads ensure a higher brand recall value. Videos engage both the visual and hearing senses, thus, the images and the music can both work as recall factors for a brand. Companies can hire video marketing companies in Kolkata to create powerful video campaigns to run on social media.

Better SEO

Social media marketing is one of the tools used to improve the SEO rankings of a brand. Sites like Facebook, Twitter, etc. are search engines of their own. The social media updates of a page determine whether they will appear first on a user’s search. When a social media page has big number of followers, it is likely to show up as a search result. This helps to increase SEO rankings.

Customer relationship

Social media is an interactive medium. There are many online users who like to give their feedback on the social media pages of brand. If any complaint is posted, brands can use social media to immediately get in touch with the customer. By directly talking to them, they can solve the issue in a timely manner. Thus, social media helps a brand to improve their customer relationship experience.

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Created on Nov 2nd 2018 00:31. Viewed 475 times.

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