The popular key in packaging
by Amar Jyoti Advertising Pvt Ltd Advertising Agency, Graphic DesignerThe ever rising competition among
thousands of ripe as well as budding brands is flooding the market. Where does
your brand stand among them?
What are your efforts to keep up with this
competition that is now growing and will continue to grow, and where consumer
is the king with absolute power to decide on the brand standing?
This is where packaging fits in to
answer your questions and talking in compliance with the latest trends I would
better say reusable packaging.
With the increasing consumer awareness
for choosing eco friendly packages, the packaging industry has undergone a sea
change with a shift to reusable packaging. Now the businesses, old and new, big
and small are identifying this trend as an integral part of their marketing and
business strategy.
However besides this there are
hundreds of benefits of reusable packaging that add on to its value. Although
it may get a little tricky, I have tried to list down a few of these benefits
that makes environment friendly packaging a hit in the market today:
Consumer loves to reuse: Everyone tries to cut down their expenses, everyone tries
to maximize their utility in using a product and so does your consumer. You
provide them the chance to use your product or its packaging more than once and
you climb up a small step higher on the board of brand image.
Environment friendly is consumer friendly: Consumers these days are more aware
of the environmental sustainability and are thus shifting their preferences to
the environment friendly ways of living. An environment friendly product and an
environment friendly packaging add on to the value of your product and your
brand.
Competitive cost advantage: use of reusable packaging reduces the waste generation and
waste management at the production and at the final disposal stage. This
reduced cost in the packaging, aids in a reduced price and thus provides you a
competitive advantage in the market.
A magnet with high effectiveness: Packaging is your trained and personal on-store salesman
that informs and prompts a consumer to buy your product. A reusable packaging
thus due to larger consumer preference has a larger on shelf value and a great
design added to this, makes your product the best and strongest magnet with the
power of creating powerful and effective brand awareness.
Narrate your brand values: A brands value is
judged by the way it carries itself. Packaging being your most loved narrator
is looked upon to identify your brand values. A sustainable and reusable
packaging is thus preferred by the brands to speak your values for sustainable
environment and a healthy lifestyle. It is just like you give them all sustainable
and they will let you sustain.
In a nutshell,
a reusable packaging is one of the best marketing and branding strategy this
day when the consumers are more aware, more environment conscious and more
health conscious. A brand on the other hand survives with consumer trust and
support. The relationship is quite simple you see? You give them what they
need, and they will give you all you need.
So what are you waiting for, think
innovative, design creative and get ready to capture the market.
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Created on Jul 5th 2018 07:36. Viewed 402 times.