Link building is key to any efficient SEO strategy. Not only does it improve the performance of your website by ranking relevant pages based on keywords, but it also allows you to build brand recognition and authority through associations with authoritative and topically relevant websites, such as Spurs Express. Link building clearly comes with a number of benefits for the growth and success of your site, so here are some of the best and most effective tactics you should try in 2022:

Utilizing broken links

If a certain resource from your niche moves to a different URL or even goes out of business, quick action could earn you a couple of links. However, this will only work if your website is a reasonable replacement. In case you find a website with a few broken links, and your content is relevant and interesting to the owner, consider reaching out to them via email. Very rarely will owners leave broken links on their site. It’s more likely they will include the link you’ve provided on their website, mostly as a form of gratitude.

Using link reclamation

There can be times when your brand is mentioned in posts and articles, but your website is not linked. You can detect these mentions using special tools and check whether they are linked. If you’ve found unlinked mentions on websites you would like to lead to your site, contact the owner of the content and ask them to turn their mentions into valid links. Chances are high you will succeed, as the content owner has likely brought you up in a positive light because they already like you. This is a good method to use both when there is no link and when links are broken.

Consulting an agency

After all, industry experts know best. If you want to follow the latest SEO trends and utilize the best link building tactics, consulting a professional agency will be the best course of action. An experienced company such as the reputable Four Dots will be able to offer excellent link building services, along with content curation, strategy, and SEO. Such a collaboration will enable you to maximize your online exposure, attract a wider audience, and ensure steady organic growth, allowing you to focus on accelerating and maximizing your success.

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Writing guest posts

Guest blogging is an incredibly popular link building method that will likely remain a very prominent trend. The demand for new, interesting, and unique content is always high, meaning that there will always be a demand for guest posts as well. So, try to find other websites that provide similar, relevant content, and contact them to see whether they are interested in a collaboration. Keep in mind that links from lower authority websites won’t be quite as beneficial for your own site, so make it a point to prioritize the ones with higher authority. Reliable sites like HubSpot and Business Insider are always a great choice.

Posting viral content

In the modern digital age, the internet is mainly a source of entertainment for most users, as well as a way to quickly and easily share information. As a result, viral content tends to be shared much more frequently and receives plenty of links. If you want to take advantage of this, attempt to create viral content of your own with appropriate links to your website, such as sharing breaking news, shocking and humorous content, or even posting quizzes and curious facts. Posting someone else’s viral content on your site could work as well, but it requires a fast reaction and it won’t deliver the same results.

Evidently, there are various ways you could build backlinks to your site. The tactics mentioned above are just some of the most popular and efficient ways you could achieve success with link building in 2022.