The Mutual Benefits of Using White Label SEO

by Kevin Smith Author

White label SEO is an agreement between SEO reseller and SEO provider. In this business arrangement, there is no contact between SEO service provider and the client. The reseller will be the means of communication.

With ever-increasing competition and strict search engine ranking algorithms, it can be difficult to provide your client the same services you used to. To fill the gap between technical expertise and cost-effectiveness, an SEO service provider can come in handy.

This type of work agreement is beneficial for both, SEO reseller and SEO provider. This is among the many reasons why companies prefer outsourcing SEO reseller. Following are the benefits incurred by both the parties.

Benefits to SEO reseller:

Expansion in Services Offered-

There are many internet marketing services that clients ask for. A reseller may not be able to provide or has the expertise in all those services. For such situations, SEO provider can be the trouble-shooter. With the right expertise and tools, they can work on reseller’s behalf and get the work done. Ultimately, helps in expanding the scope of services offered.

Growth in Client Base-

If a company is getting a higher demand of a service from their client but is not able to fulfil their needs, they might lose out on the client. Not just existing ones, but also any potential clients who are looking for such services. With a longer list of offered services, a reseller can handle more clients. Working with SEO provider, allows them to take up more work and offer a wide range of services.

Increase in Profit Without Spending Resources-

Companies can provide services without actually recruiting new people, as they have SEO providers for that. With no added expense of hiring new people or expanding infrastructure, they can save money and efforts. Hence, increasing profits without sacrificing any resources.

Benefits to SEO Provider:

Less Business Development Efforts-

It is not easy to get clients and grow business. Acquiring new clients demands a great deal of business development efforts which can be saved with the help of while label SEO. By working with SEO reseller, they can save big on finances and resources. The reseller will take care of acquiring and handling clients, while they get the work done.

Increase in Business Size-

An SEO provider, by working with a reseller will increase the business instantly. They will have their own clients and the clients that resellers have. Indirectly, they are working for the latter. It also allows them to gain a much bigger business size than they actually have.

Increase in Revenue-

With a bigger business size, it’s obvious to have an increase in revenue. In an ever-competitive corporate world, keeping up with the pace is difficult, let alone the increase in revenue. However, by working with an SEO reseller, they get a much better chance of surviving and gaining profit without much efforts.

The SEO reseller program is an excellent example of a solution where everyone benefits. Both parties get their share of work and profits. Ultimately, they can thrive and grow in this extremely competitive corporate world.