The Importance of Electronic Commerce and the need for companies to have Online Store

Once your company or business has decided to take the step to start an e-commerce strategy, you must take into account various parameters on which the success of this initiative will depend. We must create a store that becomes an effective commercial tool, which serves not only to sell products and services, but really is a space for meeting with our customers.

E-commerce has long since been incorporated into consumer habits and there are numerous studies on what makes customers take their time in your virtual store and end up buying, which is the primary objective. It is clear that many of the strategies applicable to shop windows in the real world will have their effectiveness in the virtual environment, but additional points should be taken into account that will be described below:

It is essential that it is very clear what we sell in our store and who we are, to make it clear to the user, who comes to an online store without knowing it. Generally he does not know anything about the company. Therefore it is important to offer all the data about it; trajectory, years of activity, guarantees, location of the headquarters and contact with the staff.

We must accompany the products offered with accurate information about them, with a medium intensity point, without overwhelming, but without sin of little explanatory. Photographs, videos, opinions, will be of great value. The online store must present the products or services offered in an attractive way for the potential customer. Do not forget that the customer can not physically touch the products, so an adequate presentation of them will influence very importantly in the decision making of the purchase.

The appearance of the store has to transmit order, free of baroque, to make it easy for the visitor. On the internet there is less patience than the real world, if it is confusing, potential clients quickly move on to another. The user must feel comfortable at all times, and therefore we should facilitate navigation to the fullest. You need to find what you are looking for at all times and better in a single click.

The style and graphic appearance that we manage to transmit via online must meet the user's expectations regarding functionality and their perception of the site as "pleasant". The navigation of the website should be as simple and intuitive as possible and allow the potential client to find what they are looking for in the shortest possible time, including elements that facilitate the search for that information, such as: an internal search engine within the online store, a website map, etc.

Accessible shopping information: the customer must be able to view at all times the information about the products or services that he has selected for his purchase, quantities thereof, etc. and it should be easy to modify these amounts before finalizing the purchase.

We must generate trust in the client, show that we are trustworthy, using tools that show on the screen that other customers have already trusted us, for example showing what other users trusted in our product. Good idea is to add valuation systems.

Multi-channel contact, in the form of customer services outside the purchase website, telephone number, social media support and mail.

Use of sociability tools, of course social networks and everything that helps to know the opinion of buyers, even integrated into the sales interface itself. By enabling a space for sending suggestions, ideas, questions, etc. we must constantly monitor the requests that arrive, respond to all of them and incorporate the possible improvements proposed by the users. In short, pay attention to them. This will often depend on whether they buy from us or from the competition.

Create a flexible website where you can buy at any time, with the greatest diversity of payment systems possible.

Coordinate the sale with the distribution of the product and its channels to make the service fully effective, there is no point in selling if the logistics complicate the customer's access to the product.

 We must be able to issue messages that call for action, that cause a click, buy, call, register, etc. using the right words and graphics.

It is important to personalize and make attractive the texts of the store. It is not the same to read a product "more information" than "I want to know more". It is not the same to encourage the purchase with "request a budget" than through a copy type "I want this vase", "add it to my basket", etc. Verbs and some specific features of the product (such as "free" or "free") call for action.

Simplify the purchase process, a very high percentage of users abandon the purchase process when they discover that it becomes a complex process in which we request too much data, offer few payment options or force our client to make too many clicks. We must simplify the purchase process to the minimum expression, including the steps strictly necessary to make the purchase.

Do not skimp on texts and help options, which help the client solve their problems in situ, in the same website we should be able to put ourselves in their place, before and during the purchase process.

Information always updated: the information of the products or services offered must always be perfectly updated.

Policy of commercial conditions: transparency and clarity in the conditions of contracting / returning products is a fundamental aspect. The user will especially appreciate any clear information about the consequences and procedures to follow in case of not being satisfied with the product, shipping costs and payment terms.

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Created on Apr 25th 2018 04:16. Viewed 409 times.

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