The Growth of Mobility from Consumer to Enterprise

With the rise in use of handheld and wearable devices, mobility is becoming a necessity for users for accomplishing their day to day tasks. Mobility, initially been launched for the consumer sector, is now heading steadily towards the enterprise sector as well. Around 38 percent of organisations have already streamlined their legacy processes as per the mobility developments and about 22 percent of the rest will have enterprise solutions by the end of this year. These solutions have been found to emancipate the businesses and overall growth in healthcare, banking, finance, logistics and so on.

Recent reports states that there has been an increment of nearly 77 percent in the rise of custom mobility solutions from September 2013 to April 2014. The immediate shift of focus from MDM (Mobile Device Management) to MAM (Mobile Application Management) has resulted in immense productivity and profitability that has been witnessed due to the adoption of enterprise solutions. With increasing BYOD and BYOA, the users are now more flexible carrying out their corporate tasks through handheld devices, even when they are not at the workplace. This also keeps users connected with their peers round the clock which enhances the work potential.

Along with healthcare, finance, banking and logistics, enterprise mobility is finding great use in Fashion, entertainment, Aerospace and Defence industry. The Information Technology today is revolving around smart handheld devices with a number of small start ups developing applications that involves less investment with maximum outreach to end users. There are more merits associated with the enterprise solutions. They are in:

• Sales : The sales representatives carry the entire enterprise portfolio in their smart phones now. Also the product demonstration becomes more scalable to be saved and accessed via smart devices. The user data is also entered and saved easily in minimal time. The marketing officials from insurance companies display their plan and intuitive graphs to users through the use of smart devices.

• Business Intelligence : The use of smartphone applications that are specific to an organisation’s environment helps study the growth and behaviour of business closely. All the intricate data analytic tools can be operated through these solutions that has made study of businesses and corporate work more simplified.

• Marketing : User behaviour can be studied in depth and accordingly ad campaigns can be launched. Audience can be targeted marketing and branding messages after observing their role and requirements via intuitive app solutions.

• Productivity of workforce : Today employees have round the clock access to business data. Moreover they are entitled to communicate with clients and vendors whenever need be. This has led to fluidic relations between businesses.

Over the years the companies have become less dependent on customer support due to efficiency added by enterprise mobility solutions. The companies that have adopted mobile customer support have grown their business by leaps and bounds, as compared to other organisations. Mobility will see a new rise in the years to follow with enterprises augmenting their investment towards robust app solutions.

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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