The Future of SEO marketing : Voice, Video and Vernacular

by iBrandox Online The result driven digital branding hub

With smartphones and other hand-held gadgets selling like hotcakes, internet users are becoming more reliant on voice-based commands than ever before. In fact, people are using these commands to conduct searches in vernacular languages. The trend is more popular in the multi-linguistic countries. It has already produced a heavy impact on the SEO marketing strategies relying more on three important aspects – voice, video, and vernacular. Following Rankbrain's update by Google, understanding the significance of these three aspects has become more important.

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Voice-Based Search & SEO Strategies

We now have a number of virtual assistants in form of smart TVs, smart speakers, and many more. The connected devices, designed to work on voice-based commands, can function in cohesion.

The above-stated information reveals a scenario where voice search is getting increasingly important. Here are 3 important trends for voice-based SEO strategies:

When it comes to voice-based commands, the SEO marketing companies should guess correctly the types of questions to be asked by the potential customers in order to make a checklist of the keywords.
You should incorporate local content queries into the list of keywords to achieve voice search optimization.
Though a variety of smart domestic devices is becoming popular, most of the voice-based searches are still done on cellphones. Therefore, developing and optimizing your website mobile friendly is very important as voice search results are likely to open more than 50% faster than traditional search.

Video-Based Search & SEO Strategies

Video-based SEO is very different from regular SEO. Website optimization is not enough as you want the videos incorporated into your website to be ranked at the top. That means video optimization should also be a priority for any top SEO company. The significance of video SEO can be understood from the fact that Google search results display a ‘Video’ tab.

Here are 3 important video search trends in an SEO scenario:

Here also, keyword research plays a crucial role as most of the views your video receives comes fromYouTube recommending videos to users. The SEO India professionals suggest that the videos should be developed around these keywords.
Video transcripts provide two benefits – it helps reach out to a larger audience and make crawling easier for search bots.
Thumbnails add a huge impact to several SEO metrics such as click-through-rate. Thumbnails are the first elements that the users see for displayed search results. Therefore, it is important to design the thumbnail a compelling one.

Vernacular SEO Trends

With the internet being easily accessible and more affordable, we can see an increasing number of non-English speakers on the internet. As per a survey conducted by Internet World Stats, over half of the Google searches are done in non-English languages.

If it comes to keyword search, there is not much competition in languages other than English. Therefore, accurately utilized vernacular SEO will expand your audience base and help your website crawl to the top ranks. The best SEO experts have identified 3 trends in this category:

Secure a domain name.
Create in-country links.
Target the right search engines.

What is Google Rankbrain?

Rankbrain is actually integral to Google’s Hummingbird updates that utilize machine learning to produce the most useful and relevant results to the searchers.

Why does iBrandox emphasize voice, video, and vernacular?

Online search is no longer restricted to typed inputs but amazingly extended to voice-based commands. Video optimization is also crucial in helping your website to reach the top ranks. That is why we adopt an inclusive SEO strategy to achieve sustainable success.

Hoes does iBrandox help their clients in this context?

The SEO experts at iBrandox make sure to stay tuned with the latest SEO trends. Therefore, we are the right company to provide you with optimized voice, video, and vernacular search results. And we provide these services at the most affordable rate.