The Evolution Of Streetwear And Its Effects On Business Worldwide

The world of fashion is a complicated matter. There have been dozens, if not hundreds of companies who have been moving from high-level tailoring and a general, more classic designs to streetwear. Companies like Louis Vuitton, for example, who hired Virgil Abloh (OFF-White's creator) as their creative director, have paved the way in creating what can be described as a business revolution within the fashion scene. Let's analyse why. 

Some Numbers

Streetwear as a whole, according to Forbes, is a fashion sector valued over $2 billion and with a net market growth of 30% since 2015. With numbers like these, it's no secret why many companies have decided to switch from classic tailoring to flashy, unusual designs. Gucci, Louis Vuitton and Fendi are probably the biggest examples, but there are plenty more mens streetwear small, independent brands who have been switched to this very approach. 

Indie Designers Going Mainstream

Virgil Abloh is just an example. There are more and more indie designers who made a fortune with streetwear. Examples like Neek Lurk, Nigo and similar have all been incredibly impactful in an evergrowing industry which needs fresh, sometimes weirdly out of the box approaches to create mens graphic t-shirts and other garments that need to survive a very demanding sector. 

In 2020, we can safely expect a far bigger growth in regards to this very matter, since companies like Nike and Adidas have been recruiting small and big fashion designers all around the world. 

Creativity Matched With Marketing 

Many are saying that streetwear is just gymwear with a slight touch of neon and they are not wrong. Streetwear isn't a very much creativity oriented sector, but it definitely is a marketing-focused one. Streetwear has been heavily relying on influencers to increase its visibility (see LV's recent Instagram marketing campaign), mainly due to the fact that these items are designed for younger generations. 

To Conclude 

Streetwear isn't just a meteor, but a generational and business-related matter which everyone should acknowledge, especially if you're an investor in this very segment.