The Different Features Of A Good Call Tracking Software

by Sharon Martin Blogger and SEO Professional

Are you looking for a good call tracking software in the market but aren’t sure how to go about it? While businesses are looking forward to call tracking to find more clients and get more insights about customer behaviour, the call tracking service you choose can make a good difference to your ambitions. It’s conversational intelligence , as some experts put it.

Choosing a good call tracking software: How do you go about it?

There are a good many call tracking software out there. It’s easy to get overwhelmed trying to come up with one that will be useful to your business. It can get difficult to establish which one is genuine or give you value for your investment. Don't worry. We will take a look at the different features that exist in the best call tracking software. You'll be able to make an informed decision about how to choose one that meets your needs.

The Top Ten Features of a Good Call Tracking Software

So, what are the top ten things that you need to look for when it comes to a call tracking service?

1. How will it help your sales?

The feature goes beyond calls and tracks actual conversations to determine your true ROI. It immediately alerts and provides you with information you need to successfully resolve customer’s issues. This enables you to connect with customers through recorded outbound calls and automated voice surveys. You get to improve the customer experience, and use AI-powered call tracking to better your digital marketing strategies.

2. Call tracking

Using this feature, you can choose toll-free Numbers from countries like the US and Canada. There is an option to port any existing phone numbers for complete business continuity. Also available is a Dynamic Number Insertion to show the right number to each visitor automatically.

3. Real-time history reporting Using both real-time and historical metrics recorded by call tracking software, a business is able to gain deep insight into how well campaigns are functioning in the current moment, but also the ability to look back into the past to recognize any trends or patterns.

4. Call recording This is and important feature for any business looking to improve their service. It ensures compliance to both specific laws and best practices. This provides a database to return to necessary. It thus makes it possible to train new agents, improve service and qualify leads.

5. Keyword tracking

Through call tracking software you will not only monitor leads generated by phone calls but also follow and track keyword searches on Google and other search engines., which helps in understanding your website and content for SEO purposes.

6. CRM integration capabilities

Any solution that wants to stand out must employ integration. This feature allows users to connect and integrate more than an app into the same interface. Agents are more prepared with more customer information, including call history and products of interest to offer the best service possible, with easy CRM integration. They can then link this information to understand better where leads are actually coming from.

7.Statistical report and analysis.

The feature helps you configure inbound phone calls. It un-tangles the mess of multiple cell phones, hours of operation issues and professional greetings, messaging and voice mail. Inbound and outbound phone calls from your phone or computer.

8. Marketing performance and marketing tracking

This is a feature that helps to provide you with market trends, monitor your marketing strategy so as to help you make data-driven marketing decisions.

9. Buyer demography identification

It enables a business to get to know callers with extensive demographic information of the households calling.

10. Call history management and call logs

This feature manages your call history. It arranges everything according to the times of the caller, saving the call logs providing useful data for missed calls. Keeping the Basics in Mind When Choosing a Call Tracking Service The bottom line is that a good software should be able to offer analytics on calls, such as keywords, call sources based on marketing campaigns, and call duration.

It should be easy to use ads include a minute as well as low per minute rates. It should also feature management tools like voicemail call routing and be backed by reliable customer support.

Other notable features that we thought would be worth mentioning are, date and backlisting capabilities feature, unique number tracking and wining behaviour identification feature.

Before going in for one, ask yourself the following: - What you’ll be investing in, - Determine your business needs, like if you are interested in recording calls and tracking numbers, or do you only want to analyse statistical data - Choose whether you need a free trial or you can go for a paid subscription

Looking for that right call tracking software has just become so much easier. It’s amazing how easy things seem when you’ve got the tools you’re looking for, right?

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Created on Jul 19th 2019 05:31. Viewed 316 times.

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