The Danger Of Pop Up Ads

This is another trend I'm seeing Marketers adopt and its pop up ads, its like they have no idea that people hate pop up ads just as much as spam. Ok, here's the scenerio, you go through all the trouble to apply double opt in ads but have no problem once you're admitted by the customer or prospect, just bombarding them with pop up ads, whats wrong with this picture?

Its been my experience that when you push people hard enough, they push back and what's going to wind up happening is that we're going to soon be living in a whitelist world where everything and everybody will have to double opt in before they contact you about anything.

I'm not saying stop doing whats working but you have to take into account what people are saying about you and your brand and if spam and pop ups keep coming up in the conversation it could wreak havoc on your Marketing campaign. Your goal should be to be an invited guest, not the un-invited guest who crashes the party acting like a fool.

In closing I want to say that pop ups are no less offensive than spam, you don't want to undo 99% of your work with this nonsense, in my book we need a double opt in for pop ups as well. Its actually funny and frustrating to go to a site that you're interested in and can't read the article or even navigate through the site unless you fill in that pop up form. Does that make Marketing sense to you?

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Created on Jul 30th 2011 07:50. Viewed 696 times.

Comments

Bj aka Bill Brown   Hosting and Backup Service provider popups were all the rage 10 years ago and have remained a suggestion but very low down the pecking order of recommended advertising options. The so called gurus are now trying to get the masses to use them again. The idea is let the masses get ignored for annoying the readers so that they , who will not be using them, will get more reader stickiness. Jul 30th 2011 08:18

Paul Hines   Health & Wellness Rep. You're right BJ, I forgot about that tactic. Jul 30th 2011 08:22

Rohit S.   Quality Analyst, E-mail Support Pop Ads are just another way to add additional income, but like mentioned in the article ... too much used pushes the interested visitor of the site Jul 30th 2011 08:29

Radek Vyskovsky  Super Surfer A lot of "marketers" use this pop ups only like traffic generators. Sometimes happen that you are leaving site with 8-10 pop ups and that is terrible. I can imagine a reasonable use, as a support pop for users, when on the site page without action for specific time. Jul 30th 2011 08:32

John Val   No Excuses Yeah pop ups stink and can be infected with spyware it is always best to block them and that way you will never see them! Jul 30th 2011 08:39

Marvin Whitehead Jr.   Internet Marketer Paul,thanks for the article good information all have to say is that you have very careful with Pop Up Ads some will carry virus to your computer know the person that is sending them I mostly block:))))) Jul 30th 2011 09:01

Paul Hines   Health & Wellness Rep. I agree with you all and sites that want you to enable pop ups are suspect in my book, I thank God for my free AVG virus protection. If I didn't have some kind of protection these pop ups would wreak havock on my hard drive. Jul 30th 2011 09:29

Joseph Guiliano    pop ads can surely hurt your site Jul 30th 2011 10:37

Bj aka Bill Brown   Hosting and Backup Service provider use FireFox and the NoScript add on. you allow the sites you trust and at the start it is a bit of a pain but once you have allowed your regularly visited sites you know are safe then you do the others as you see fit - i will usually do a temporary allow until i feel the site is ok Jul 30th 2011 17:00

Yeboah George    Pop ads for marketing is good to advertise your products but ..... All good have opposite side Jul 30th 2011 17:29

Bj aka Bill Brown   Hosting and Backup Service provider i am curious as to who it was told you popup are good for advertising bestow Jul 30th 2011 20:05

David L.   Freelance web designer n blogger well pop up is quiet danger to some of the site when we go in... but certain are good for promote marketing too. Jul 30th 2011 22:22

Yeboah George    hmm, ok hope the angle i see popup will not be different from yours bjantiques Aug 4th 2011 11:26