The Contribution Made By Digital Agencies in Helping Businesses Grow

by Riyan Singh SEO Dubbed by suitors as the Silicon Valley of the East, Bangalore has come a long way in developing a diversified portfolio of various industries throughout the city and is also distinguished as a city recording the growth of the highest number of startups in the nation.This has created the need to find the right marketing channels for these budding business units.

With Digital Marketing being at the center of the marketing budgets of almost all reputed multinational corporations, it would be easy to say that the future of marketing is digital. It offers an incredible chance to engage customers, and there are many digital agencies in Bangalore that help businesses in maximizing their audience outreach but sadly, only a few businesses have understood the exploding potential of digital marketing.

It is far from saying that these businesses aren’t trying. The global outlay on digital advertising in the current year is on course to exceed the expenditure on television advertising. A fine example of which would be the global market leaders of the sporting gear industry, Adidas.
 
Globally, some marketplaces dedicate more than 40 percent of their media advertising budget specifically to digital marketing, as cited by the media corporation Magna.But several industry experts are of the view that increasing the digital marketing budget is not enough. Efficacious business organizations are also altering their operational procedures to fit into the current environment.

Classic marketing methods such as comprehensive market segmentation, lock-step marketing campaigns with multiple handovers, and marketing funnels through which all the consumers move in tandem have zero significance in digital marketing.

If your business still bears faith in ways of working that helped you ten years ago then it is the right time for you to consider changing your marketing strategy. The leading digital marketing agencies in Bangalore are offering top SEO services in Bangalore with the purpose of improving the search engine rankings of online businesses.

Customers are also far more digitally savvy and growing more and more impatient with traditional marketing techniques that on more than many occasions feed indiscreet or unrelated content and messages. Over 25 percent of all smartphone handlers have installed ad blockers according to DigitalMarketers and that figure is rising at an expeditious rate.

While choosing new products and services, customers trust the idea of advocacy from people they know and trust, more than ever before. Individual recommendations are now much more trusted than brand marketing, as per the Word of Mouth Marketing Association.

It would only be fitting to conclude by saying that digital marketing is not merely an additional extension of conventional marketing. It is a totally new way of redefining the marketing activities of a business.

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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