The Content Marketing Mistakes You Need To Avoid

by Jeniffer Page webmaster

Content marketing took a big step in 2014 and is looking to take an even bigger step in 2015 as it becomes the linchpin of your overall marketing strategy. If your content marketing agency has yet to implement content marketing into your online marketing strategy, you need to ask them about it so you don’t get left behind. Having a content marketing strategy has the potential to deliver sustainable results over an extended period of time, so if you don’t have one make sure you get one.

In saying that, having one doesn’t automatically equal success. You need to make every post a winner and not put a foot wrong. For instance, focusing on content creation and not distribution, will limit your content to a smaller audience. This will weaken your strategy’s ability to deliver the results you want.

This article will discuss the mistakes you need to avoid so you don’t suffer limited results.

Ordinary Content is Exactly That…Ordinary!

Avoid creating the same old boring blog posts. Yes they are helpful but everyone is doing them. Unfortunately, ordinary doesn’t work anymore, so you are going to have to shift your focus to content that is imaginative, authoritative and interesting overall.

This content should convey a sense of exclusivity to your audience as it should be the kind of content that you are only able to offer and no one else. Examples of this are press releases, inside news, personal stories around your brand, case studies, and podcasts offering opposing views on certain topics of discussion.

Don’t be afraid to stretch your imagination when it comes to thinking of ideas for content when it comes to being different, engaging, appealing and aligned with your predetermined marketing goals.

Content Marketing Is Not the New Link Building

Thinking that content marketing is the new link building is a mistake that is being made. There are businesses and marketers who still see the process of content creation and distribution as a way of building high-quality links. Avoid making this mistake because it could cost you big time.

Content marketing has always been about active audience engagement and relationship building. It also revolves around building quality links rather than building a heap of links. You must use your content to build that all important connection with your audience that will trigger conversations around your brand and hopefully convert sales.

These links need to be thought of as a bonus to your content marketing strategy campaign that will help boost your site rank. If you see your content marketing strategy as a means for link building, you are going to get it wrong and be very disappointed with your results or lack thereof.

Gaming Search by Producing Low-Quality Content

To cut a long story short – you cannot game search.

Google’s algorithm is always changing due to major and minor updates released through the year i.e. Panda and Penguin, as it seeks to keep improving the quality of search results made by its users. Don’t worry if you didn’t know about this. Your content marketing agency should be across it and will have read up on the best ways to defend your website’s rankings against any algorithm update. Don’t think you’ll be able to simply avoid these changes either. Google is much smarter than most and any changes it implements will eventually catch up with you.

So, if you think you can get one past Google by producing and distributing low-quality content, then you will get found out pretty quickly. As mentioned in the last point regard link building, it’s all about producing quality rather than quantity, and the same applies to content. Quality content will produce those long-term sustainable results your business needs to achieve to see any success.

Low-quality content can also damage your credibility and doesn’t add anything to your reader’s knowledge. If anything, it will turn them off from reading your content or engaging with your brand ever again. Now THAT would be a huge mistake. Once a consumer has been put off by your brand, it will almost be impossible to get them back on side again.

So if you haven’t got a content marketing strategy yet, and you have a content marketing agency working day and night for you, get in their ear about putting one together. But remember, the content you produce should be unique and offer a point of difference for your audience. Most of all, remember the above three points and steer clear of them whenever you can.

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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