The Business Factor of Playing Online Fantasy Cricket Becoming Popular in Indiaby FanFight F. FanFight - Play Fantasy Cricket
A bunch of sports leagues is growing in India but the online fantasy cricket is massively increasing among cricket lovers. Even the people who are not crazy cricket lovers also play fantasy cricket for the business advantages and to earn money through it.
- The Growing demand of the fantasy league:
Each day the number of users of online fantasy cricket is increasing at a massive rate. The demand for online websites and apps which allow users to play online sports has increased by seven times between 2016 and 2018. Moreover, the number of users of virtual sports league has increased over 25 times between June 2016 and February 2019. This report is given by the Indian Federation of Sports Gaming (IFSG) and KPMG India.
- Easy access to facilities increases the business factor:
Nowadays, smartphones and computers are easily accessible and probably very affordable smartphones are available in the market for the public. The high-speed internet with decreasing data rates also plays a vital role in the increasing popularity of virtual sports. This part of the economy has become quite profitable on the charts. In India, various events are played virtually by the population, such as Indian Premier League, English Premier League, UEFA Champions League, and ICC events. All these events are trending on the sports charts and contribute a major part in the growing demand and business.
- People create their own team:
In the fantasy cricket, people select their players from the two opposing teams which are scheduled to be played against each other on the real pitch in a league. The participants select their dream players and make their dream team according to their budget. The result of the virtual or fantasy match is directly proportional to the performance of the players in a real match and the result of the real match. Dream 11 is currently the most popular fantasy gaming app in India. It is an amazing experience for the cricket audience as they get real-time engagement with their favorite players, team, and leagues.
- Profit through fantasy leagues:
Although the demand for online virtual sports is increasing day by day, the role of monetization is always challenging for online games in India. India is a money-conscious market, so it still needs to witness the growth in revenue as the consumption is increased. One of the easiest way to earn money through online gaming apps is to provide in-app purchase, such as add-on packs, additional perks, etc. It is very challenging to monetize online games as the users don't want to invest in such thing which has no return gains. In foreign countries, the fantasy game apps are available for free but they earn in billions just through in-app purchases. But in India, only two options are available. Either you select ‘Free to Play' or ‘Pay to Play'.
- What about Advertising with pay per play?
In the last 12 months, approx 46 % of the users have started playing the paid versions of fantasy sports. But still, a large number of users play free games and then advertising and offers help in growing monetization. Massive traffic on the website or app makes advertisements a great revenue source. The advertisers get attracted because they get targeted and niche audience that actively participates in the daily leagues.
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Created on May 14th 2019 08:45. Viewed 114 times.