The 4 Crucial Elements That Marketers Need For Successful Lead Generation

by Joan Harrington Network Marketer/Coach/Full-time Blogger

What Marketers Need For Successful Lead Generation

 

 

 

 

 

 

 

4 Crucial Elements Needed By Marketers For Successful Lead Generation

 

 

 

 

Generating leads – both high in quantity and quality – is a marketers most important objective.

 

A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep.

 

 

 

 

From a tactical perspective, marketers need four crucial elements to make inbound lead generation happen……

Brought to you by HubSpot……and they are…..

 

 

 

1.   OFFER

• An offer is a piece of content that is perceived high in value.

• When an offer is exclusive, scarce, or in high demand, it becomes more desirable.

• The higher the perception of value, the more irresistible the offer.

• If you look at the principle of supply and demand, you’ll notice that when supply is limited, demand goes up.

• Scarcity has a psychological influence on us, making us want something even more if there isn’t enough to go around.

• Scarcity is great because it creates a fear of shortage, and thus a sense of urgency.

• Offers include ebooks, whitepapers, free consultations, coupons and product demonstrations.

• One great way to make an offer more valuable is to show that other people are participating in that offer.

To learn more about creating great offers, download this free guide:

http://offers.hubspot.com/download-a-practical-guide-to-killer-marketing-content

 

 

 

2.   CALL-TO-ACTION

• A call-to-action (CTA) is either text, an image or a button that links directly to a landing page so people can find and download your offer

• Calls-to-action (CTA) are the secret sauce to driving people to your offers.

• If your CTAs aren’t effective at capturing people’s attention and persuading them to the click, then it makes the offer useless.

• CTAs can be used on product pages (non-landing pages), in display ads, email, social media, direct mail and pretty much anywhere you can market your offer.

• Calls-to-action do best “above the fold” – the space where your web page is viewable to the user without having to scroll down.

• Be crystal clear and specific about what offer is in your CTA.

• If you’re giving away a free guide, say “Download our FREE guide to X.”

• If you’re hosting a free webinar, say “Register for our FREE webinar on X.”

• X should clearly convey a compelling benefit of receiving the offer.

• A call-to-action is meant to stand out, so if your CTA blends in too much with your site design, no one will notice it.

• You want as many eyeballs to land on that call-to-action as possible, so use contrasting colors to make the CTA stand out, and more importantly, use design to make it clear it is a clickable call-to-action.

• Calls-to-action are meant to send visitors to a dedicated landing page where they receive a specific offer.

• Do not use CTAs to drive people to your homepage.

• Even if your CTA is about your brand or product (and perhaps not an offer like a download), still send them to a targeted landing page that is relevant to what they are looking for.

• If you have the opportunity to use a CTA, send them to a page that will convert them into a lead.

To learn more about creating great calls-to-action, download this free ebook:

http://offers.hubspot.com/27-calls-to-action-template

 

 

 

3.   LANDING PAGE

• A landing page, unlike normal website pages, is a specialized page that contains information about one particular offer, and a form to download that offer.

• Landing pages are one of the most important elements of lead generation

• The use of landing pages enables marketers to direct website visitors to targeted pages and capture leads at a much higher rate.

• What’s great about landing pages is that they direct your visitors to one particular offer without the distractions of everything else on your website.

• Visitors are on a landing page for one and only purpose: to complete the lead capture form.

• Keep your messaging consistent on both your CTA and the headline of the landing page.

• If people click on a link for a free offer and then find out there’s a catch on the landing page, you’ll instantly lose their trust.

• Make it clear in your brief paragraph and/or bullet points what the benefits of the offer are.

• Convey the value of your offer clearly and effectively.

• On your landing page, don’t forget to include buttons to enable your prospects to share content and offers

• When your offer is shared more, more people land on the page, and therefore more people fill out your form and become leads!

To learn more about creating great landing pages, download this free guide:

http://offers.hubspot.com/how-to-optimize-landing-pages-for-conversion

 

 

4.   OPTIMIZED FORMS

• You can’t capture leads without forms.

• Forms collect contact information from a visitor in exchange for an offer

• Forms are the key to a landing page.

• Without them, there is no way to “convert” a visitor into a lead.

• Collect only the information you really need.

• The fewer fields you have in a form, the more likely you will receive more conversions

• One of the best ways to increase form conversion rates is to simply not use default word on your button: “SUBMIT.”

• If you think about it, no one wants to “submit” to anything.

• Instead, turn the statement into a benefit that relates to what they are getting in return

 

 

 

 

 

 

Marketers must utilize many other channels in order to maximize their lead generation efforts…..including…..

• Blogging

• Email Marketing

• Social Media

• Organic Search

 

 

 

The objective is to make it easy for buyers to research, evaluate and purchase products in any way that is most appropriate for them.

 

 

 

It’s all about having the right marketing mix.

 

 

 

 

Using great offers,  calls-to-action, landing pages and forms – while promoting them in multi-channel environments – can reduce your cost-per-lead while delivering higher quality prospects to your sales team

 

 

 

To Learn More…..CLICK HERE NOW.

 

 

 

 

 

If you enjoyed these awesome tips from HubSpot, and found TONS OF VALUE, please take a moment to share…..Thank You!

 

 

 

Sharing Is Caring!

 

 

 

To Your Success,
Joan Harrington

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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