Articles
Television Advertising Market Revenue Statistics and Overview to 2018-2023
by Rahul Rastogi Market Research AnalystTelevision represents one of the most popular modes of
advertising. Some of the factors contributing to the growth of the global
television advertising market are advancements in technology, strong emotional
impact on the consumers, increasing penetration of television sets across
emerging regions, etc.
IMARC Group’s
report, “Global Television
Advertising Market Report & Forecast 2018-2023”, finds
that the global
television advertising market reached a
value of US$ 242 Billion in 2017, growing at a CAGR of 6.8% during
2010-2017. The primary factor which has led to this growth is the rising number
of television sets, especially in the emerging markets. In recent times, the
sales of television sets have increased immensely, as around 1.6 Billion
households are estimated to own at least one television set. Consequently, the
advertisers have gained an opportunity to capture the attention of a huge
section of the audience on a single platform and endorse their products and
services. Considering the growing popularity of television advertising in the
emerging regions, the report further predicts its market to reach a value of
US$ 353 Billion by 2023.
Request a Free Copy Sample Report: https://www.imarcgroup.com/request?type=report&id=742&flag=B
The report analyses the
market trends of television advertising and evaluates the influences which have
led this market to overtake other mediums of advertising. Television
advertising synthesizes sound with visual graphics which prompt a powerful
emotional impact on the viewers and tends to create a lasting impression on
their mind. This substitutes for the psychological impact extended by
print-advertising or radio-advertising as these target only the optical senses
and auditory senses respectively, thereby failing to have a powerful overall
impression. Television advertising also facilitates the advertisers to devise
ad-content bearing in mind the needs and demands of the target audience.
The report makes a thorough evaluation of the market on the basis of service
types which are segmented as terrestrial, multi-channel and online television.
Although the terrestrial network owns the largest market share, online
television emerges as the fastest growing medium of television advertising.
Further, the report provides a segmentation of the key regions which include
North America, Asia-Pacific, Western Europe, Latin America, Eastern Europe and
Middle East & Africa. Currently, North America represents the largest
market for television advertising. The report has also covered the competitive
landscape of the market with the key players being CBS, Comcast, News
Corporation, Viacom and Cox Communications.
This report provides a deep insight into the global television advertising
market covering all its essential aspects. This ranges from macro overview of
the market to micro details of the industry performance, key market drivers and
challenges, recent trends, Porter’s five forces analysis, television advertising
pricing models, margins in television advertising, etc. This report is a
must-read for entrepreneurs, researchers, consultants, investors, business
strategists, and all those who have any kind of stake or are planning to foray
into the television advertising industry in any manner.
Click Here Browse Full Report with TOC and List of Figure: https://www.imarcgroup.com/television-advertising-market
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About Rahul Rastogi 
Market Research Analyst
42 connections, 0 recommendations, 213 honor points.Joined APSense since, September 6th, 2018, From New York, United States.
Created on Oct 24th 2018 01:41. Viewed 303 times.
