Telemarketers Perform Better With Better Data

by Sohel Ather Affiliate Marketer

Whether you have an e-commerce website or your business is dealing with other businesses it is necessary for you to constantly market it in the right way so that your business achieves the right growth and moves towards the direction that you want it to go to. In order for any business to succeed, marketing is necessary. There are tons of ways that you can market a business but hiring telemarketers is still considered to be the most effective way to increase sales. In order for you to make sure that your telemarketers are working well, you need to focus on hiring quality talent. However, most business owner's stop right there and believe that the rest of it is left into the hands of their telemarketers. This is where you go wrong. In order for your business to grow and become successful you need to constantly focus on providing your telemarketers with good quality data so that they are able to convert those leads into sales and increase and grow your business. There are various ways that you can clean your data that you provide to your telemarketers, the most important thing that you need to focus on is hiring a company for entity resolution. Data Ladders is a popular company that not only provides effective data cleaning solutions but also provides you with regular data cleaning solution that is necessary for any business to grow and become successful.

Most business owners are of the opinion that as long as they hire the right talent they don't need to look into the performance of the business anymore and the employees will do all the work for them. While this is true to a certain extent, it is necessary for you to make sure that you provide your employees with the right platform and in this case that platform is the right kind of data so that they are able to help your business and get the exposure that it needs.

Data Filtration

The most common process of cleaning data for any business is usually data filtration. This is the basic and usually the first step that all organisations incorporate so that they get rid of any invalid numbers that a telemarketer might come across. What people don't realise is that whether you are telemarketer that is making manual calls or whether you have an automated system for the calls, filtering incorrect data is easy. The problem usually arises when the number looks valid but it really isn't. In order for you to get rid of these contacts you need data cleansing services because they will help you to filter out only valid and correct entries and this will help your telemarketers call the right person rather than waste time on a call that holds no value to your business whatsoever.

When you save the time of your telemarketers by providing them with accurate data, your business will automatically increase and while you think that this is the only benefit that you will get out of data filtration and data cleansing you need to know that when your data is clean and your telemarketers pick up the phone and call people that are genuinely interested in your services all the time the morale of your employees is usually higher.

When your employees are provided with data that doesn't match with their requirements and is not relevant to the business, they eventually lose interest in making the phone calls because they always have the risk of a wrong phone call or something that will not work out in their favour.

Enticing Your Telemarketers

Once you have clean data that you provide to your telemarketers you can always entice them into making more calls and increasing the sales. There are various techniques and tips that business owners opt in for and while some of them include a bonus the others have a target that needs to be met each month. You can always sit with the team and decide what you think works best for your employees.

However in order for you to keep the morale up and ensure that your telemarketers are focused on their job you need to continue the process of data cleaning from time to time. This helps in smooth functioning of the organisation and no time is wasted which means that you are using the employees to their maximum potential and they are delivering their best.

Save Money

A lot of business owners don't realise this, but when you end up entering inaccurate data into an automated system that throws calls to the employees it usually affects the system in a bad way and this could lead to a down time of anywhere between 1 hour to an entire day. Losing out on this much work means losing out on a lot of money. While sometimes the system gets rebooted on its own there are times you need to call in a professional to get the system up and running again. You can avoid all these problems by simply filtering data and providing the system with clean and accurate data. When you have companies like data ladder you can be rest assured that your system will not have any problems because of wrong entries of data because this company helps to filter and sort out the data exactly the way you want it to be.

Regular data cleaning does not cost you a lot of money and this is something that can help to streamline a lot of activities in the organisation. You will no longer see your employees lazing around or wasting time at their work desk because they won't have time in their hands to do so. The automated system will have a specific time that will constantly throw calls to them and this will increase their number of calls as well. When your employees focus on making calls to the right person and when the number of these calls are also increased there is no denying that your sales are going to go higher.