Technology Plays An Important Role In Every Sphere Of Life, Even Business
by Audrina Grey Travel Technology AnalystEvery
business has to have its plans and strategies in place to be successful. Today
technology is used to help businesses to plan. Business intelligence (BI)
includes the technologies and strategies that are used by companies for analyzing
data of business information. Enterprises use BI not just to make strategic
decisions but operational ones as well. Even basic decisions like pricing or
product positioning are made based on BI. Organizations depend on BI in their
long-term planning, to have an idea of the new, emerging markets as well as
assess how a product is doing in the market and if the marketing strategies
used have any effect. So, we can see that enterprises depend a lot on BI for
their growth.
Converting
Data Into Valuable Information Is Important
Some
experts are able to provide services that turn data collected into valuable
information that can help to change the course of the enterprise for the
better. There is special software that is utilized by these experts to collect,
analyze, and convert data into useful business visions. Business Intelligence tools can include data warehousing, data
visualization, dashboards and reporting. The data that is collected is internal
data from within the business and not from external sources. There is a huge
amount of data that is collected by businesses, but unless it is put to good
use and helps in improving business it is of no use. To understand their
customers better enterprises should analyse, aggregate and standardize data
that the customers produce. The data can also be used to study, understand and
correctly forecast the growth of the business as well as any pitfalls the
business can fall into.
Decisions In Business Have To Be Made Promptly And Regularly
Traditionally
business Intelligence was presented in the form of reports that were sent out
every quarter or at the end of the financial year. Today though, most
enterprises have software that enables them to constantly update the reports
and thus the moment something amiss is noticed, corrective measures can be
undertaken. Studies also show that more enterprises are realizing that BI can
help make decisions based on evidence and not just based on a feeling. The
demand for BI is increasing and is not only used by IT staff. The vendors who
provide BI services have realized that they have to cater to non-IT
professionals too who have no analytical experience buy are tech-savvy. The
software is being redesigned to make it more user-friendly as it has been
noticed that the departments that use it most are the sales divisions,
operations executives and business executives.
The
Hospitality And Travel Industry Benefits A Lot From BI
The
hospitality and travel industry have started to realize the importance of
business intelligence and have started putting it to good use. In the hotel
industry, BI helps the company to predict customer behaviour and this in turn
helps them to understand what works and what will not, and how certain
customers will behave etc. This way they can plan and make changes as and when
required. The airline industry uses BI to bring together various database
including that of the weather so that they will be able to make predictions
regarding cancellation or delay of flights, which is important to maintain
customer relations.
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Created on Nov 4th 2019 02:05. Viewed 448 times.