Target Your Customers With SugarCRM Platform

by Shailesh Chaudhary CRM Expert at Taction Software

tarting a business is not difficult, especially when this digital world is full of opportunities. However, to flourish and thrive in a business, you need to have a consistent communication and relationship with your clients. In this era of super complex business scenarios, you cannot do that manually without the help of a good CRM platform. A customer relationship management system helps your team to get the data exactly when they need it, and thus improving the customer experience better.

SugarCRM is one of the best CRM platforms available in the market. This powerful and open source CRM helps the sales and marketing of your organization and boosts the profitability of your business. It creates result-oriented strategies for sales and helps you imply and store your customer data for analytics automatically.

Sales and marketing professionals face real-time challenges keeping up relationships with customers and sell products at the same time as the business and sales processes are very complicated now. SugarCRM platform offers outstanding sales features for the sales team that helps them boost up their performance and thus, enhancing the overall sales picture of the organization.

Let’s check out how SugarCRM helps increasing sales –

SugarCRM enhances the Sales Team’s productivity
A study conducted by a company based in the UK stated that sales representatives use only 1% of their time doing real sale deals. Rest of their times are wasted in administrative activities like data entry and lead management. SugarCRM as a platform offers many features that helps the sales team managing their data efficiently every day without doing too much monotonous data entry activities.

Also, switching from one application to another while doing a simple day to day task is frustrating and time-consuming. SugarCRM offers integration with all the major apps that give the sales team a single integrated platform to manage their sales related daily activities seamlessly and effortlessly. This helps to boost the overall productivity of the sales team allowing them to focus on the faster closure of the sales deals.

SugarCRM Helps Your Sales team prioritize
Every day many types of sales opportunities come to the sales teams that have the different percentage of being qualified as real leads. Most of the time, sales teams waste their time focusing on the low-value opportunities not knowing that they might not convert into sales ever and overlook the real opportunities. This impacts the overall sales of the organization profoundly.

If the SugarCRM is configured correctly and according to the organization’s sales target specifications, it provides a platform to prioritize their sales deals through advanced analytics and different tools. It informs the team with configured notifications at each step of a sales process, and thus, the team gets to know which opportunities have higher chances to convert reducing the time and effort that are wasted on unnecessary chasing the low percentage deals.

SugarCRM improves the retention rate
SugarCRM ensures that the customer service representatives and the sales professionals have access to the data about the customer’s journey which includes purchasing history, contact details, account details and more so that the customer feels they are the priority of the team. This makes the customers less frustrated about any delays in the process.

SugarCRM integration enhances Sales and Marketing activity
SugarCRM is not only beneficial for sales, but it also improves the marketing of an organization through its smart features like smart reporting, multi-channel and multi-touchpoint campaign management, lead management, marketing analysis, and process automation. This allows the sales and marketing activities to be blended to enhance the productivity of both the teams together improving the sales of the organization.

Automation of post-sales processes
SugarCRM web services provide a visual editor through which you can define which processes to be automated, be it a pre-sales or a post sales process. You also can automate complex decisions and business rules through different SugarCRM plugins. It minimizes the post sales errors and delays in the manual processes and reduces customer frustration to a great extent improving the retention rates.

Adopting SugarCRM for your sales team is one of the leading steps towards accomplishing an organization’s sales goals. It helps to establish closer connections with your customers and improves communication taking it to another level. SugarCRM integration with different high-end marketing, sales, and analytics tools and SugarCRM plugins for major accomplishing many sales related activities make it growth and revenue generating the platform that is needed by the enterprises seeking to thrive.