Take The Guesswork Out Of Becoming More Persuasive

Take The Guesswork Out Of Becoming More Persuasive

Take The Guesswork Out Of Becoming More Persuasive

How To Take The Guesswork Out Of Becoming More Persuasive

Everything that you learned about your target market is crucial for you to be able to create persuasive content.

You have to know your audience, inside and out.

You have to know their hopes, fears, problems and dreams.

And while it may take a while before you have a complete and deep and meaningful understanding, it’s something you should work toward…every…single…day.

Here are just a few ways that can deepen your understanding of your target market….

*Ask questions of your readers and customers – find out what they think on certain subjects.

*Find out what questions they need answered. Ask them regularly and create a question submission form.

*Pay attention to comments they leave on your blog and forum.

*Pay attention to comments they leave on other blogs and forums.

*Follow their conversations on sites like Twitter and Facebook.

*You can use tools like http://quantcast.com to learn more about the buying habits of your audience.

*Track your links to see what your readers click and buy.

There are many places to observe behavior and learn about your audience.

Make sure you take full advantage of that.

You need to know whom you’re writing for if you expect to reach them, not only with the information they need, but the product solutions they’re craving.

Your Unique Content Position is….

Simply put, your UCP is what sets you apart  from other content providers reaching similar markets.

Really take a look at what unique thing you bring to the table that others don’t AND your audience is really drawn to.

If you don’t think you’re there yet…think about what you CAN do to achieve those results.

So, what’s next?

Headlines for content do differ somewhat from sales copy headlines, but if you write good copy headlines, you’ll likely write superb content headlines.

For your content, headlines are crucial for a number of reasons:

*It’s the first thing your visitors see when they come to your page and it’s how they decide if your content is worth reading.

*It’s what your subscribers see when they scan the headlines of their RSS readers.

If you don’t stand out, your competitors will get read while your blog post stays lonely.

*For email, as they glance over subject lines, it’s how your subscribers decide whether or not your email is worth opening.

Keep the following in mind:

*Like with copy, capitalize all the words in your headline and make it nice and big and bold to ensure it gets attention.

There may be exceptions…particularly when it comes to email subject lines and we’ll get into that more next week.

*Format your headlines so they looked balanced on the page.

Many times, we’ll write a blog post that is a little longer than one line and a little bit of the headline trails to the next line.

It looks unbalanced and it’s hard to read.

It’s better to edit the headline so it is more balanced on each line.

*Fill your RSS reader with a ton of blogs – just for research.

No, I’m not suggesting you read a ton of blogs, but I definitely suggest you should subscribe to plenty of blogs simply for research.

Choose some targeting your market, but choose plenty outside of your market too.

Look at which get your attention and analyze why.

Here is what else….

*Add your own blog to your RSS reader and subscribe to your mailing lists.

See what others see.

Amongst all the noise of an RSS reader and a full inbox, do your headlines stack up?

*Review your headline before you publish.

If you write your headline first, always review it before you publish.

It’s amazing how content can end up very different than what we thought it was going to be…so make sure that you do that review.

*Can’t come up with a headline to start with?

No problem…write your headline last.

Sometimes we need to fully complete and digest our content before the headline becomes apparent.

*Offer a benefit.

One strategy for headlines is to keep your target readers in mind and promise them a benefit in your headline. For example: “The Secret to Perfectly Creased Pants” or “What I Discovered about Finally Losing the Baby Weight”

*Pique your reader’s curiosity.

When you’re lost amongst a ton of other headlines, sometimes getting people curious about the unknown can be very effective. For example, “The Thing I Promised Never to Speak about Again” or “Why This is a Really Bad Idea”.

Remember….

Developing great headlines takes practice and testing.

Start by using these tips and you’ll be on your way.

NOW IT’S YOUR TURN!

IF YOU ENJOYED THIS POST AND FOUND TONS OF VALUE, PLEASE CLICK ON THE “LIKE” BUTTON AND SHARE….THANK YOU!

SHARING IS CARING!

To Your Success,
Joan Harrington

*(Editors Note: Source of this awesome content….click here!)

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Comments

Philippe Moisan   Tutorial videos, sci-fi writer Your passion for writing and the quality of your output, combined with the fact that you are a prolific writer, is a humbling experience for me. I don't know where you find the energy and inspiration, it's amazing. Keep going, girl! :) Feb 21st 2012 11:48 1 Likes

Philippe Moisan   Tutorial videos, sci-fi writer I forgot to mention that your very appealing headline was the reason I came here in the first place :) Feb 21st 2012 11:49 1 Likes

Joan Harrington   Network Marketer/Coach/Full-time Blogger Thank you so much Philippe my friend! I truly appreciate your warm comments!! You Rock! Feb 22nd 2012 11:19